Degree Programs

PUBLIC RELATIONS AND ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

COURSES-ECTS CREDITS

1. Semester

Course Code

Course Name

Language

Course Type

ECTS

ATA101

Atatürk's Principles and History of Turkish Revolution-I

HIR101

Introduction to Advertising-I

HIR103

Public Relations-I

HIR105

Introduction to Communication Science

HIR107

Communication and Advertising Law

ING101

English I

KRP101

Career Planning

TDL101

Turkish Language-I

Course Code	Course Name	Language	Course Type	ECTS
IKU-Y-211	Art History I	TR	S	1
IKU-Y-212	Human Relations in Management	TR	S	1
IKU-Y-213	Fine Arts I	TR	S	1
IKU-Y-214	Modern Art	TR	S	1

2. Semester

Course Code

Course Name

Language

Course Type

ECTS

ATA102

Atatürk's Principles and History of Revolution-II

BIL101

Informatics Literacy (ECDL / ICDL)

HIR102

Introduction to Advertising-II

HIR104

Public Relations-II

HIR106

Media and Democracy

HIR108

Photography

HIR110

Media History

ING102

English II

TDL102

Turkish Language-II

Course Code	Course Name	Language	Course Type	ECTS
IKU-Y-217	Fine Arts II	TR	S	1
IKU-Z-211	Şarap Kültürü		S	1
IKU-Z-212	University Life	TR	S	1
IKU-Z-213	Güzellik ve Makyaj	TR	S	1
IKU-Z-214	Nefesle Gelen Sağlık ve Güzellik	TR	S	1
IKU-Z-215	Terminology of Economics	TR	S	1
IKU-Z-216	Reputation Management	TR	S	1

3. Semester

Course Code

Course Name

Language

Course Type

ECTS

HIR201

Mass Communication Theories-I

HIR203

Copywriting

HIR205

Applied Public Relations and Advertising

HIR207

Concepts and Applications in Public Relations

HIR209

Media and Politics

Course Code	Course Name	Language	Course Type	ECTS
IKU-D-211	Turkish Education History	TR	S	2
IKU-D-212	Creative Thinking and Writing Skills	TR	S	2
IKU-D-213	Anadolu Uygarlıklarında Süsleme	TR	S	2
IKU-D-214	Effective Communication	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-D-211	Turkish Education History	TR	S	2
IKU-D-212	Creative Thinking and Writing Skills	TR	S	2
IKU-D-213	Anadolu Uygarlıklarında Süsleme	TR	S	2
IKU-D-214	Effective Communication	TR	S	3

4. Semester

Course Code

Course Name

Language

Course Type

ECTS

HIR202

Mass Communication Theories-II

HIR204

Marketing Principles

HIR206

Advertising Writing

HIR208

Graphic Design for Advertising

HIR210

Political Communication

5. Semester

Course Code

Course Name

Language

Course Type

ECTS

HIR301

Integrated Marketing Communication

HIR303

Semiotics

HIR305

Strategic and Corporate Communication Management

Course Code	Course Name	Language	Course Type	ECTS
HIR701	Digital Public Relations and Advertising	TR	S	3
HIR703	Digital Media and Society	TR	S	3
HIR705	Advertising Graphics and Design	TR	S	3
HIR715	Sociology of Communication	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR701	Digital Public Relations and Advertising	TR	S	3
HIR703	Digital Media and Society	TR	S	3
HIR705	Advertising Graphics and Design	TR	S	3
HIR715	Sociology of Communication	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR701	Digital Public Relations and Advertising	TR	S	3
HIR703	Digital Media and Society	TR	S	3
HIR705	Advertising Graphics and Design	TR	S	3
HIR715	Sociology of Communication	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-K-311	Türkiye Kafkasya Orta Asya İlişkileri	TR	S	3
IKU-K-312	Medya ve İletişim Teknolojileri	TR	S	3
IKU-K-313	Museum Studies	TR	S	3
IKU-K-314	Sign Language	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-K-311	Türkiye Kafkasya Orta Asya İlişkileri	TR	S	3
IKU-K-312	Medya ve İletişim Teknolojileri	TR	S	3
IKU-K-313	Museum Studies	TR	S	3
IKU-K-314	Sign Language	TR	S	3

6. Semester

Course Code

Course Name

Language

Course Type

ECTS

HIR302

Crisis Management and Communication

HIR304

Political Campaign Management

HIR306

Media Planning

Course Code	Course Name	Language	Course Type	ECTS
HIR700	Consumer Behavior	TR	S	3
HIR702	Digital Media and Network Society	TR	S	3
HIR704	Public Relations and Communication Technologies	TR	S	3
HIR712	Critical and Advertising Readings	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR700	Consumer Behavior	TR	S	3
HIR702	Digital Media and Network Society	TR	S	3
HIR704	Public Relations and Communication Technologies	TR	S	3
HIR712	Critical and Advertising Readings	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR700	Consumer Behavior	TR	S	3
HIR702	Digital Media and Network Society	TR	S	3
HIR704	Public Relations and Communication Technologies	TR	S	3
HIR712	Critical and Advertising Readings	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-H-311	Neuromarketing	TR	S	3
IKU-H-312	International Humanitarian Law	TR	S	3
IKU-H-313	Aviation History	TR	S	3
IKU-H-314	Genetic	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-H-311	Neuromarketing	TR	S	3
IKU-H-312	International Humanitarian Law	TR	S	3
IKU-H-313	Aviation History	TR	S	3
IKU-H-314	Genetic	TR	S	3

7. Semester

Course Code

Course Name

Language

Course Type

ECTS

HIR401

Brand Management

HIR403

Event and Sponsorship Management

ISF103

Scientific Research Methods

Course Code	Course Name	Language	Course Type	ECTS
HIR707	Entrepreneurship and Communication	TR	S	3
HIR709	Concept Development and Visualization	TR	S	3
HIR711	Corporate Communication and Storytelling	TR	S	3
HIR713	International Public Relations	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR707	Entrepreneurship and Communication	TR	S	3
HIR709	Concept Development and Visualization	TR	S	3
HIR711	Corporate Communication and Storytelling	TR	S	3
HIR713	International Public Relations	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
HIR707	Entrepreneurship and Communication	TR	S	3
HIR709	Concept Development and Visualization	TR	S	3
HIR711	Corporate Communication and Storytelling	TR	S	3
HIR713	International Public Relations	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-L-411	International Relations and Law	TR	S	3
IKU-L-412	Mitoloji ve Sanat		S	3
IKU-L-413	Sanat Yönetimi		S	3
IKU-L-414	Support Technologies for Disabled and Elderly People	TR	S	3

Course Code	Course Name	Language	Course Type	ECTS
IKU-L-411	International Relations and Law	TR	S	3
IKU-L-412	Mitoloji ve Sanat		S	3
IKU-L-413	Sanat Yönetimi		S	3
IKU-L-414	Support Technologies for Disabled and Elderly People	TR	S	3

8. Semester

Course Code

Course Name

Language

Course Type

ECTS

Z:Necessary
S:Seçmeli