PUBLIC RELATIONS AND ADVERTISING | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR703 | ||||||||
Course Title: | Digital Media and Society | ||||||||
Course Semester: | 5. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Alan İçi Seçmeli | ||||||||
Level of course: |
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Course Lecturer(s): | Lecturer Cansu Arısoy Gedik |
Course Objectives: | To reveal that the potential of social actions and their phenomena to transform society, which may seem random, insignificant, even absurd, is greater than originally believed, and to examine how new social forms are misinterpreted and new ways in which digital social forms emerge in the social sphere. |
Course Objective: | (1) What is a digital society (2) What is the relationship between technology and social change (3) What does it mean for things to be digital from a social perspective (4) In what social and historical context was the Internet created and how did it evolve (5) To be able to comprehend what it means to be media. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Explains what digital society is. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Comprehends the relationship between technology and social change over time. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Thinks critically about digital media and social relations. |
Week | Subject | ||
1) | Introduction to the Course: the Structure of Digital Society | ||
2) | Social Media and Digital Society | ||
3) | Long Tail Theory and Information Economics | ||
4) | Cyber Environments and Social Interaction | ||
5) | Digital Participation and Identity | ||
6) | Societies, Communities, Networks | ||
7) | Digital Social Perspective and Perspectives of Digital Sociology | ||
8) | Digital Citizenship | ||
9) | Digital Activism | ||
10) | Mobile Culture | ||
11) | Digital Literacy and FoMO | ||
12) | Digital Platforms and Consumer Society | ||
13) | Digital Society and Video Games | ||
14) | Digital Society Overview | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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Program Outcomes | ||||||||||||||
1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
9) Follows current developments in the field and carries out studies. | ||||||||||||||
10) Applies creative persuasion and presentation techniques. | ||||||||||||||
11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
13) Determines career goals in line with the information obtained. | ||||||||||||||
14) Analyzes and interprets the social and global effects of communication issues. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 26 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | 13 | 26 |
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | 7 | 7 |
Project Preparation + Presentation | 7 | 7 |
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 8 | 8 |
MIDTERM EXAM (Visa) | 2 | 3 |
Preparing for the General Exam | 1 | 8 |
GENERAL EXAM (Final) | 2 | 3 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 88 | |
ECTS (30 saat = 1 AKTS ) | 2 |