PUBLIC RELATIONS AND ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Information about the Course

Course Code:

HIR303

Course Title:

Semiotics

Course Semester:

5. Semester / Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Prerequisite of the course:

Type of course:

Necessary

Level of course:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Course Lecturer(s):

Asst. Prof. Ahmet İlkay Ceyhan

Purpose and content of the course

Course Objectives:	To interpret the indicators related to the field of visual communication design. Contributing to research with case studies.
Course Objective:	To develop the ability to interpret the indicators on symbols and symbols. Examine the types of indicators. To discuss contemporary semiotics and semiotic theories. To interpret the surrounding indicators correctly.
Mode of Delivery:	Face to face

Learning Outcomes



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Demonstrates sign creation and analysis in movies and commercials.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Establishes a relationship between denotation and connotation concepts of signs and images.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Performs semiotic analysis in advertisement, cinema and television.

Course Topics

Week

Subject

Lesson Introduction

Semiotics as a Narrative Analysis Strategy

History of Semiotics

Two Semiotic Models Influencing Textual Criticism Actors Model / Functions Model

Semiotic Quadrilateral Model Referenced in Fundamental Structure Analysis

The Concept of Literacy in Terms of Semiotics

Polysemy in Terms of Semiotics

Film Analysis Mulholland's Impasse, by David Lynch

Film Analysis The Elephant Man by David Lynch

10)

Film Analysis Arrival, Denis Villeneuve

11)

Advertising Analysis Automotive Logos

12)

Ad Analysis Ramadan Ads

13)

Project Presentation

14)

General Evaluation

References:

*Günay, V. D. (2002). Göstergebilim yazıları. Multilingual.
*Barthes, R., Rifat, M., & Rifat, S. (2009). Göstergebilimsel serüven. Yapı Kredi Yayınları.
*Arnheim, R. (2012). Görsel Düşünme, metis yayınları. İstanbul.
*Ryan, M., & Lenos, M. (2012). Film çözümlemesine giriş. Çev. Emrah Suat Onat, Ankara, De ki Basım Yayım.
*Uçan, H. (2006). Yazınsal eleştiri ve göstergebilim. Ankara: Hece Yayınları.
*Edinsel, K. (2014). Sosyolojik düşünme ve çözümleme: etkenler, oluşum süreçleri ve etkiler. Kabalcı Yayıncılık.
*Berger, A. A. (2018). Medya Çözümleme Teknikleri Çev. Nilüfer Pembecioğlu, Ankara: Nobel Akademik Yayıncılık.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)	7	21
Homework (reading, writing, watching movies, etc.)	7	14
Project Preparation + Presentation	2	30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	2
Preparing for the General Exam	14	28
GENERAL EXAM (Final)	1	2
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		153
ECTS (30 saat = 1 AKTS )		5