PUBLIC RELATIONS AND ADVERTISING | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR301 | ||||||||
Course Title: | Integrated Marketing Communication | ||||||||
Course Semester: | 5. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Necessary | ||||||||
Level of course: |
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Course Lecturer(s): | Prof.Dr.Ruken ÖZGÜL KILANÇ |
Course Objectives: | All marketing communication elements; To comprehend the issues of advertising, public relations, sales, direct marketing and e-communication. |
Course Objective: | Evaluate the appropriate marketing mix. Examine the role of communication. Developing marketing communication strategies. |
Mode of Delivery: | Face to face |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Explain the concepts of integrated marketing communication. |
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2) Knows what integrated marketing communication is. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) It deals with marketing communication from an integrated perspective. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Prepares an integrated marketing communication campaign. |
Week | Subject | ||
1) | Scope of Marketing | ||
2) | Classical and Modern Marketing Approach | ||
3) | Target Marketing | ||
4) | Trends Affecting Change in Marketing | ||
5) | 4P 4C | ||
6) | Integrated Marketing Concept | ||
7) | Integrated Marketing Elements | ||
8) | Marketing Types and Strategies | ||
9) | Marketing Types and Strategies | ||
10) | Marketing Types and Strategies | ||
11) | Marketing Types and Strategies | ||
12) | Student Presentations | ||
13) | Student Presentations | ||
14) | Student Presentations | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||||||||||||
1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
9) Follows current developments in the field and carries out studies. | ||||||||||||||
10) Applies creative persuasion and presentation techniques. | ||||||||||||||
11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
13) Determines career goals in line with the information obtained. | ||||||||||||||
14) Analyzes and interprets the social and global effects of communication issues. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | 1 | % 20 |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | 1 | % 20 |
Oral examination | % 0 | |
Midterms | % 0 | |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | 3 | 3 |
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | 7 | 21 |
Homework (reading, writing, watching movies, etc.) | 7 | 14 |
Project Preparation + Presentation | 2 | 30 |
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 7 | 14 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 14 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 154 | |
ECTS (30 saat = 1 AKTS ) | 5 |