General Information about the Course

Course Code:	HIR104
Course Title:	Public Relations-II
Course Semester:	2. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 5
Language of instruction:	TR
Prerequisite of the course:	60101109 - Halkla İlişkiler-I | HİR 114 - Halkla İlişkiler-I
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Prof.Dr.Ruken ÖZGÜL KILANÇ
Course Assistants:

Purpose and content of the course

Course Objectives:	An introduction to the theory, history, practice, and future of public relations. A comprehensive study of the field. To gain the ability to analyze the communication problems encountered in the sector from a managerial point of view and develop solutions.
Course Objective:	1.Definitions and overview of public relations -As a managerial concept -As a behavioral science 2.History of the field, from ancient beginning to modern times -Important people, leaders in the field -Societal factors impacting growth 3-Public relations communication theory -Models -Concept of two-way communication 4-Public relations campaigns 5-Public relations ethics and PRSA codes
Mode of Delivery:	E-Learning

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The students who succeeded in this course; will define the basic concepts and practices of public relations will learn about the dynamic and global nature of public relations will apply ethical and professional standards in public relations

Skills (Describe as Cognitive and/or Practical Skills.)

1) The students who succeeded in this course; will design an original project in the field of marketing communication and public relations.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Examination of the Concept of Management for Public Relations
2)	The Concept of Public Relations and Its Historical Development in the World as a Profession
3)	The Concept of Public Relations and Its Historical Development in Turkey as a Profession
4)	The Concept of Public Relations Management and Strategic Management
5)	Indicating the importance of public relations practices and management in communication.
6)	Media, Tools and Methods Used in Public Relations
7)	Internal and External Public Relations
8)	Underlining the importance of knowing how Public Relations Management takes place in practices in visual communication.
9)	Underlining the importance of knowing how Public Relations Management takes place in practice in written communication.-Student Assignments Submission date-
10)	Underlining the importance of knowing how Public Relations Management takes place in practices in verbal communication.
11)	Establishing the connection of Public Relations Management with the reputation of the institution.
12)	Emphasizing the importance of corporate leaders in terms of their place in practices.
13)	Student presentations in terms of Public Relations Management applications
14)	Theory of Excellence in Public Relations
References: Peltekoğlu, F. B (2018), Halkla İlişkiler Nedir?, 10. Baskı, İstanbul, BetaBas.Yay.Dağ. A.Ş. Halil Can, Doğan Tuncer, Doğan Yaşar Ayhan, Genel İşletmecilik Bilgileri, Adım YAY,, Ankara, 1991: 115-116 Kılanç, R.Ö (2014), Halkla İlişkiler ve Etkinlik Yönetimi, İstanbul, Kriter Yayınevi James G. Grunig, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, Rota yay. 2005 Global Alliance for Public Relations and Communication Management (GA) & Corporate Excellence –Centre for Reputation Leadership., Küresel Halkla İlişkiler ve İletişimModeli, © 2021

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	1
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments	1	% 20
Presentation	1	% 20
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms		% 0
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	1	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical	1	2
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)	1	24
Homework (reading, writing, watching movies, etc.)	1	16
Project Preparation + Presentation	1	15
Report Preparation + Presentation	2	18
Presentation / Seminar Preparation + Presenting
Oral examination	1	3
Preparing for Midterm Exams	1	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	1	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		150
ECTS (30 saat = 1 AKTS )		5