General Information about the Course

Course Code:	HIR709
Course Title:	Concept Development and Visualization
Course Semester:	7. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 3
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Alan İçi Seçmeli
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Lecturer Murat Demir
Course Assistants:

Purpose and content of the course

Course Objectives:	To comprehend general information about visual arts and in-class discussions in Concept Development and Visualization course. To examine the use of visual language in advertising studies by considering its psychological, sociological, philosophical and aesthetic uses.
Course Objective:	To know how to develop creativity, which is the basis of art and visual production. To use in their own projects with successful advertising applications in this field. To examine the principles and practices of visuality in the process of transforming the information obtained in the creation process into advertising works. To analyze exemplary works in the field of video, painting and music, along with contemporary and traditional advertising – photography applications. In these applications, to discuss the production processes and productions of the artists together with the original and creative ideas in the creation process.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Uses and defines creative thinking and development principles.

2) Defines the relationship between Art, Photography and Advertising.

3) Defines historical, social and cultural relations in advertising practices.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Be aware of visual language creation and usage processes in advertising works.

2) Describes the visual language used in the advertisement.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Discusses the uses and functionality of different actors within advertising applications.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Creative thinking and principles.
2)	creativity in advertising; thought and production methods.
3)	Reading, making sense, and recreating the 'essence' in visual language.
4)	Photograph and visual image in advertisement; artistic and technical structure.
5)	Photo production process. The use of photography as memory and reality.
6)	Advertising photography and art.
7)	Advertising photography and digitalization process.
8)	Cultural and geographic influences in the process of visual creativity. The use of photographs and visual images in advertisements as an unwritten common language.
9)	Perception, attention-grabbing and creative thinking.
10)	Use of visual and written language in print advertisements and reading these references.
11)	Use of sound, music and visual objects in video/TV advertisements. Persistence in mind.
12)	To bring an advertisement to life with the principles of creativity.
13)	Projecting
14)	Presentation of Projects
References: Mueller-Brockmann, J. (1981). Grid systems in graphic design: A visual communications manaual for graphic designers, typographers and three dimensional designers. Niederteufen Switz. Lupton, E. (2017). Design is storytelling. New York: Cooper Hewitt, Smithsonian Design Museum. Shaughnessy, A. (2010). How to be a graphic designer, without losing your soul. New York: Princeton Architectural Press.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4	5	6
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	7	14
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	7	7
Project Preparation + Presentation	1	15
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	14	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		94
ECTS (30 saat = 1 AKTS )		3