| PUBLIC RELATIONS AND ADVERTISING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR711 | ||||||||
| Course Title: | Corporate Communication and Storytelling | ||||||||
| Course Semester: | 7. Semester / Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Alan İçi Seçmeli | ||||||||
| Level of course: |
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| Course Lecturer(s): | Prof.Dr.Ruken ÖZGÜL KILANÇ |
Purpose and content of the course
| Course Objectives: | To associate the basic concepts of Corporate Communication with corporate reputation To understand the narration technique and to spread its necessity in order to adopt the prevalence To have equipment and equipment options to provide you with access while providing effective and appropriate solutions to the possibilities of corporate communication specialists. Establishing the strategy/institution/organization dissemination of the integrated whole of Corporate Communications with other areas and combining it with the development of management skills Developing a Corporate Communication Strategy and gaining skills |
| Course Objective: | Having mastered the basic concepts of Corporate Communication, grasps the development of Corporate Communication and establishes its relationship with dignity and today. It can shape the reputation service of the narrative technique in terms of ensuring the continuity of the institutions. It develops narrative solution plans in all related communication studies according to changing technology and other conditions and manages it for the institution. It spreads and manages the relationship of Corporate Communication with other fields, integrated with the narrative technique, into the strategy. As a Corporate Communications Specialist, he/she gains the knowledge and skills to develop a Communication Strategy, which he/she will apply in the sector. |
| Mode of Delivery: |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
Course Topics
| Week | Subject | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
| 9) Follows current developments in the field and carries out studies. | ||||||||||||||
| 10) Applies creative persuasion and presentation techniques. | ||||||||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
| 13) Determines career goals in line with the information obtained. | ||||||||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | ||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | % 0 | |
| Final | % 0 | |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 0 | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % 0 | |
| total | % 0 | |