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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) The students who succeeded in this course;
will learn application plans and programs related to event management, duties and responsibilities related to these plans and programs.
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2) The students who succeeded in this course;
will know the purpose and types of sponsorship.
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3) The students who succeeded in this course;
will plan, implement and evaluate an event and sponsorship work within the scope of Public Relations.
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4) The students who succeeded in this course;
will conduct detailed research on events and sponsorships.
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5) The students who succeeded in this course;
will write an event sponsorship proposal
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Related Preparation |
Pekiştirme |
1) |
Course introduction, course content and syllabus presentation |
2) |
Public Relations and Event Management |
3) |
Event Concept and Event Types |
4) |
Strategic Event Planning |
5) |
Preparation and Implementation Details of the Event Proposal |
6) |
Human Resources in Event Management |
7) |
Research, Measurement and Evaluation in Event Management |
8) |
Sponsorship History and Evolution |
9) |
Objectives of Sponsorship and Types of Sponsorship |
10) |
Sports Sponsorship and the Biggest Sponsors in Sports |
11) |
Arts & Culture Sponsorship |
11) |
Preparation of Sponsorship File I (Sponsorship Agreement) |
12) |
Environmental Sponsorship |
13) |
Create a Sponsorship Proposal I |
14) |
Create a Sponsorship Proposal II |
References: |
• Babacan, E. ve Göztaş, A (2011), Etkinlik Yönetimi, Ankara, Detay Yayıncılık
• Pira, A (2004), Etkinlik Yönetimi, İstanbul, MediaCat
• Kılanç, R.Ö (2014), Halkla İlişkiler ve Etkinlik Yönetimi, İstanbul, Kriter Yayınevi,
• Balta, F., (2020),Halkla İlişkiler Nedir?, Beta Yay., İstanbul,
• P. Collette and W. Fenton "The Sponsorship Handbook: Essential Tools",
• Bruce E.Skinner and Vladimir Rukavina "Event Sponsorship",
• John Amis and T.Bettina Cornwell "Global Sport Sponsorship"
• Tosun, N.B., (2020), Marka Yönetimi, Beta Bas.Yay., İstanbul
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|
Q & A |
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Case Problem Solving/ Drama- Role/ Case Management |
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Laboratory |
|
Quantitative Problem Solving |
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Fieldwork |
|
Group Study / Assignment |
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Individual Assignment |
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WEB-based Learning |
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Internship |
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Practice in Field |
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Project Preparation |
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Report Writing |
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Seminar |
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Supervision |
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Social Activity |
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Occupational Activity |
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Occupational Trip |
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Application (Modelling, Design, Model, Simulation, Experiment et.) |
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Reading |
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Thesis Preparation |
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Field Study |
|
Student Club and Council Activities |
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Other |
|
Logbook |
|
Interview and Oral Conversation |
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Research |
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Watching a movie |
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Bibliography preparation |
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Oral, inscribed and visual knowledge production |
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Taking photographs |
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Sketching |
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Mapping and marking |
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Reading maps |
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Copying textures |
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Creating a library of materials |
|
Presentation |
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Semester Requirements |
Number of Activities |
Level of Contribution |
Attendance |
|
% 0 |
Laboratory |
|
% 0 |
Application |
|
% 0 |
Practice Exam |
|
% 0 |
Quizzes |
|
% 0 |
Homework Assignments |
|
% 0 |
Presentation |
|
% 0 |
Project |
|
% 0 |
Special Course Internship (Work Placement) |
|
% 0 |
Field Study |
|
% 0 |
Article Critical |
|
% 0 |
Article Writing |
|
% 0 |
Module Group Study |
|
% 0 |
Brainstorming |
|
% 0 |
Role Playing + Dramatizing |
|
% 0 |
Out of Class Study |
|
% 0 |
Preliminary Work, Reinforcement |
|
% 0 |
Application Repetition etc. |
|
% 0 |
Homework (reading, writing, watching movies, etc.) |
|
% 0 |
Project Preparation + Presentation |
|
% 0 |
Report Preparation + Presentation |
|
% 0 |
Presentation / Seminar Preparation + Presenting |
|
% 0 |
Oral examination |
|
% 0 |
Midterms |
1 |
% 40 |
Final |
1 |
% 60 |
Report Submission |
|
% 0 |
Bütünleme |
|
% 0 |
Kanaat Notu |
|
% 0 |
Committee |
|
% 0 |
Yazma Ödev Dosyası |
|
% 0 |
Portfolio |
|
% 0 |
Take-Home Exam |
|
% 0 |
Logbook
|
|
% 0 |
Discussion |
|
% 0 |
Participation |
|
% 0 |
total |
% 100 |
PERCENTAGE OF SEMESTER WORK |
|
% 40 |
PERCENTAGE OF FINAL WORK |
|
% 60 |
total |
% 100 |
Activities |
Number of Activities |
Workload |
Course Hours |
1 |
42 |
Laboratory |
|
|
Application |
|
|
Practice Exam |
|
|
Special Course Internship (Work Placement) |
|
|
Field Work |
|
|
Study Hours Out of Class |
1 |
21 |
Article Critical |
1 |
9 |
Article Writing |
|
|
Module Group Study |
|
|
Brainstorming |
|
|
Role Playing + Dramatizing |
|
|
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
Homework (reading, writing, watching movies, etc.) |
1 |
14 |
Project Preparation + Presentation |
1 |
30 |
Report Preparation + Presentation |
|
|
Presentation / Seminar Preparation + Presenting |
|
|
Oral examination |
|
|
Preparing for Midterm Exams |
1 |
14 |
MIDTERM EXAM (Visa) |
1 |
1 |
Preparing for the General Exam |
1 |
28 |
GENERAL EXAM (Final) |
1 |
1 |
Participation |
|
|
Discussion |
|
|
Portfolio |
|
|
Take-Home Exam |
|
|
Logbook
|
|
|
Total Workload |
160 |
ECTS (30 saat = 1 AKTS ) |
5 |