|
|
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) The students who succeeded in this course;
will have knowledge about social media management.
|
2) The students who succeeded in this course;
will gain the ability to evaluate social media tools and social networks.
|
Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) The students who succeeded in this course;
will gain the knowledge and skills that are important to be able to use and manage social media tools effectively.
|
Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Masters marketing and campaign management activities through digital channels.
|
Week |
Subject |
Related Preparation |
Pekiştirme |
1) |
Introduction |
2) |
Introduction to Communication and Communication Processes |
3) |
Types of Communication and Mass Media |
4) |
Internet and New Media |
5) |
Digital Marketing and Marketing 4.0 |
6) |
The Most Used Channels and Items in Digital Marketing |
7) |
Research and Analysis in Digital Media |
8) |
Social Media Tools (Facebook, Linkedin) |
9) |
Social Media Tools (Instagram, Youtube) |
10) |
Social Media Tools (Blogs, Microblogs: Twitter) |
11) |
Social Media Tools (Virtual Universe: Metaverse) |
12) |
Social Media Tools (Snacpchat, Tiktok) |
13) |
Content Management in Social Media |
14) |
Crisis Management in Social Media |
References: |
Yolcu, Özgür. (2021). Sosyal Medya Yönetimi. İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi Yayını.
Güçdemir, Y. (2017).Sosyal Medya-Halkla ilişkiler, Reklam ve Pazarlama. İstanbul: Derin Yayınları.
Vardarlıer, P. (2021). Sosyal Medya Stratejisi.Ankara: Nobel Akademi
Vaynerchuk, G. (2014 ). Markanız İçin İnterneti Nasıl Kullanmalısınız? Göktem, L. (Çev.), İstanbul: MediaCat Kitapları
Adıgüzel, Yusuf. (2021). İletişim Sosyolojisi. İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi Yayını.
|
|
Q & A |
|
Case Problem Solving/ Drama- Role/ Case Management |
|
Laboratory |
|
Quantitative Problem Solving |
|
Fieldwork |
|
Group Study / Assignment |
|
Individual Assignment |
|
WEB-based Learning |
|
Internship |
|
Practice in Field |
|
Project Preparation |
|
Report Writing |
|
Seminar |
|
Supervision |
|
Social Activity |
|
Occupational Activity |
|
Occupational Trip |
|
Application (Modelling, Design, Model, Simulation, Experiment et.) |
|
Reading |
|
Thesis Preparation |
|
Field Study |
|
Student Club and Council Activities |
|
Other |
|
Logbook |
|
Interview and Oral Conversation |
|
Research |
|
Watching a movie |
|
Bibliography preparation |
|
Oral, inscribed and visual knowledge production |
|
Taking photographs |
|
Sketching |
|
Mapping and marking |
|
Reading maps |
|
Copying textures |
|
Creating a library of materials |
|
Presentation |
|
Semester Requirements |
Number of Activities |
Level of Contribution |
Attendance |
|
% 0 |
Laboratory |
|
% 0 |
Application |
|
% 0 |
Practice Exam |
|
% 0 |
Quizzes |
|
% 0 |
Homework Assignments |
|
% 0 |
Presentation |
|
% 0 |
Project |
|
% 0 |
Special Course Internship (Work Placement) |
|
% 0 |
Field Study |
|
% 0 |
Article Critical |
|
% 0 |
Article Writing |
|
% 0 |
Module Group Study |
|
% 0 |
Brainstorming |
|
% 0 |
Role Playing + Dramatizing |
|
% 0 |
Out of Class Study |
|
% 0 |
Preliminary Work, Reinforcement |
|
% 0 |
Application Repetition etc. |
|
% 0 |
Homework (reading, writing, watching movies, etc.) |
|
% 0 |
Project Preparation + Presentation |
|
% 0 |
Report Preparation + Presentation |
|
% 0 |
Presentation / Seminar Preparation + Presenting |
|
% 0 |
Oral examination |
|
% 0 |
Midterms |
1 |
% 40 |
Final |
1 |
% 60 |
Report Submission |
|
% 0 |
Bütünleme |
|
% 0 |
Kanaat Notu |
|
% 0 |
Committee |
|
% 0 |
Yazma Ödev Dosyası |
|
% 0 |
Portfolio |
|
% 0 |
Take-Home Exam |
|
% 0 |
Logbook
|
|
% 0 |
Discussion |
|
% 0 |
Participation |
|
% 0 |
total |
% 100 |
PERCENTAGE OF SEMESTER WORK |
|
% 40 |
PERCENTAGE OF FINAL WORK |
|
% 60 |
total |
% 100 |
Activities |
Number of Activities |
Workload |
Course Hours |
14 |
28 |
Laboratory |
|
|
Application |
|
|
Practice Exam |
|
|
Special Course Internship (Work Placement) |
|
|
Field Work |
14 |
14 |
Study Hours Out of Class |
13 |
13 |
Article Critical |
|
|
Article Writing |
|
|
Module Group Study |
|
|
Brainstorming |
14 |
14 |
Role Playing + Dramatizing |
|
|
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
Homework (reading, writing, watching movies, etc.) |
1 |
6 |
Project Preparation + Presentation |
1 |
2 |
Report Preparation + Presentation |
|
|
Presentation / Seminar Preparation + Presenting |
|
|
Oral examination |
|
|
Preparing for Midterm Exams |
7 |
7 |
MIDTERM EXAM (Visa) |
1 |
1 |
Preparing for the General Exam |
6 |
7 |
GENERAL EXAM (Final) |
1 |
1 |
Participation |
|
|
Discussion |
|
|
Portfolio |
|
|
Take-Home Exam |
|
|
Logbook
|
|
|
Total Workload |
93 |
ECTS (30 saat = 1 AKTS ) |
3 |