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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1)
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Analyzes the problems related to the subject by identifying the problems related to the field.
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2)
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Identifies the basic concepts and disciplines in his/her field.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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3)
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Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
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4)
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Graduates of this program conduct research and analysis in the fields of public relations and advertising.
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5)
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Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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6)
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Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
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7)
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Designs a communication plan by taking responsibility for the problems that may arise in the field.
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8)
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Develops new strategies with a critical perspective against the problems that may arise.
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9)
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Follows current developments in the field and carries out studies.
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10)
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Applies creative persuasion and presentation techniques.
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11)
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He/she carries out projects for the benefit of the country and society in which he/she lives.
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12)
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Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
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13)
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Determines career goals in line with the information obtained.
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14)
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Analyzes and interprets the social and global effects of communication issues.
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