PURPOSE OF THE PROGRAM

The Bachelor of Business Administration (BBA) program aims to cultivate knowledgeable, skilled, and ethical professionals who are well-equipped to meet the challenges of the modern business environment. This program provides students with a comprehensive understanding of fundamental business concepts, principles, and practices, enabling them to make informed decisions and effectively manage organizations in a dynamic and globalized marketplace.

Comprehensive Business Knowledge: To provide a solid foundation in key business disciplines, including management, finance, marketing, human resources, and operations.

Analytical and Critical Thinking Skills: To develop students' abilities to analyze complex business problems, think critically, and devise innovative solutions.

Practical Application: To integrate theoretical knowledge with practical applications through case studies, internships, and real-world projects.

Ethical and Responsible Leadership: To instill a sense of ethical responsibility and foster leadership skills necessary for making sustainable and socially responsible business decisions.

Global Perspective: To prepare students for the global business environment by promoting an understanding of international markets, cultural diversity, and global economic trends.

Communication and Interpersonal Skills: To enhance students' communication, teamwork, and interpersonal skills, essential for effective collaboration and leadership in the business world.

Innovation and Entrepreneurship: To encourage entrepreneurial thinking and innovation, equipping students with the skills to launch and manage their own business ventures.

By achieving these objectives, the BBA program aims to produce graduates who are not only proficient in business theory and practice but also capable of contributing positively to the business community and society at large.