Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General Information about the Course

Course Code: ICM103
Course Title: Visual Communication Design-I
Course Semester: 1. Semester / Fall
Course Credits:
Theoretical Practical Credit ECTS
2 2 3 6
Language of instruction: TR
Prerequisite of the course: No
Type of course: Necessary
Level of course:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s): Instructor Eren Su Kibele Yarman, Instructor Ece Duran, Research Assistant Rümeysa Reyna Erşan

Purpose and content of the course

Course Objectives: Visual Communication Design I is both a technical and creative studio. The course aims to explore the ways of seeing, making and thinking by using both analog and digital mediums, various materials and tools, and methods.
Course Objective: • To use visual communication techniques not only as a method of expression but also as a method of design.
• To explore different visual communication techniques and tools and to develop one's own unique visual language and expression.
• To get to know the artists and architects in collaboration with contemporary visual culture and its tools in art, design and (interior) architecture, and to be a part of this visual culture.
Mode of Delivery: Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) To know various visual communication techniques that can be used in design.
  2) To recognize the methods and tools of design and self-expression.
  3) To comprehend the importance of inventive techniques in visual communication.
  4) To understand that visual communication is a part of the design process.
  5) To understand the importance of using different tools in visual communication techniques as well as different sources.
  6) To get familiar with the visual cultural environment in art, design and architecture not only in Turkey but also in the world.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) To develop hand, mind and eye coordination.
  2) To use analog and digital techniques.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) To be able to develop the design ideas and process by using different tools.
  2) To be able to represent the design ideas and process.

Course Topics

Week Subject
Related Preparation Pekiştirme
1) Introduction by the Department
2) Course Introduction: Who are we? & Blind Contour Drawing
3) Exquisite Corpse Method, Folding the Paper and Drawing without Knowing Above: Creating a Monster
4) Designing a Gnomon - Seminar I & Workshop I, Guest Instructor: Eli Bensusan
5) Making and Remaking through Textiles, Needle and Thread, Calling back the Memories by Sewing - Seminar II & Workshop II: Neslihan Başer
6) Drawing through Erasing, Powers of Space: Sound, Light etc., Excursion I: the Çinili Hamam
7) Sections: From Corporeality to Space - Molding with Ceramic Clay, Dissecting and Drawing
8) Invention of a Drawing Tool and Constructing A Dynamic Abstract Drawing - Rod, charcoal, sponge and ink - Seminar III & Workshop III, Guest Instructor: Gülşah Mursaloğlu
9) Rescaling Things and Drawing: From Object to Space - Break into Pieces, Create a New from Pieces
10) Drawing Spatial Desires, Excursion II: Cihangir, Guest Instructor: Oğul Öztunç
11) Assembling New Narratives from Old - Analogue Collages : Imaginary Landscapes
12) Abstraction, Near and Far, an Assamblage: Imitation and Repetition - Invasion and Construction
13) Seeing through the Mirror and Drawing, Reading I & Discussion I: John Berger, Ways of Seeing and the Art and Design Practice of Olafur Eliasson
14) Resurrecting Spaces: From the Edible to the Human Scaled
15) Art Movements: Bauhaus, Art Nouveau and Art Deco, Overall Discussion about the Semester
References: Belardi, P. (2016). Mimarlar Neden Hala Çiziyor?. İstanbul: Janus Yayıncılık.
Belardi, P. (2018). Ölçmek, Çizmek, Bilmek. İstanbul: Janus Yayıncılık.
Berger, J. (2012). Bento’nun Eskiz Defteri. İstanbul: Metis Yayınları.
Berger, J. (2015). Bir Fotoğrafı Anlamak. İstanbul: Metis Yayınları.
Berger, J. (2022). Görme Biçimleri. İstanbul: Metis Yayınları.
Cage, J. (1969). Notations. New York: Something Else Press.
Crary, J. (2004). Gözlemcinin Teknikleri. İstanbul: Metis Yayınları.
Florenski, P. (2001). Tersten Perspektif. İstanbul: Metis Yayınları.
Ingold, T. (2015). The Life of Lines. London & New York: Routledge.
Ingold, T. (2013). Making: Anthropology, Archaeology, Art and Architecture. London & New York: Routledge.
Ingold, T. (2007). Lines: A Brief History. London & New York: Routledge.
Klee, P. (1953). Pedogogical Sketchbook. New York: Frederick A. Praeger Publishers.
Klee, P. (1961). The Thinking Eye. London: Lund Humphries, New York: George Wittenborn.
Merlau-Ponty, M. (2005). Algılanan Dünya. Metis Yayınları.
Kundera, M. (1995). Yavaşlık. İstanbul: Can Yayınları.
Öztunç, O. (2017). Günlük Hayat Dedektifleri, Bomonti Hadisesi. İstanbul: İstanbul Bilgi Üniversitesi Yayınları.
Paim, N., Gisel, C., & Bergmark, E. (2016). Taking a Line for a Walk, Assignments in Design Education. Leipzig: Spector Books.
Pallasmaa, J. (2009). The Thinking Hand, Existential and Embodied Wisdom in Architecture. Chichester, U.K : John Wiley and Sons Ltd.
Panofsky, E. (2013). Perspektif Simgesel Bir Biçim. İstanbul: Metis Yayınları.
Perec, G. (2015). Bir Paris Semtinin Tüketilme Denemesi. İstanbul: Sel Yayıncılık.
Sennett, R. (2013). Zanaatkar. İstanbul: Ayrıntı Yayınları.
Sontag, S. (1993). Fotoğraf Üzerine. İstanbul: Altıkırkbeş Yayınları.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
Ders Öğrenme Kazanımları











Program Outcomes

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Quantitative Problem Solving
Group Study / Assignment
Individual Assignment
WEB-based Learning
Practice in Field
Project Preparation
Report Writing
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Thesis Preparation
Field Study
Student Club and Council Activities
Interview and Oral Conversation
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Mapping and marking
Reading maps
Copying textures
Creating a library of materials

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments 11 % 40
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms % 0
Final 1 % 60
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 100
total % 100

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 56
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.) 11 66
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
Preparing for the General Exam 3 51
GENERAL EXAM (Final) 1 7
Take-Home Exam
Total Workload 180
ECTS (30 saat = 1 AKTS ) 6