| VISUAL COMMUNICATION DESIGN (ENGLISH) | |||||
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| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | IKU-Q-219 | ||||||||
| Course Title: | Business English | ||||||||
| Course Semester: | 2. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | EN | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | University Elective | ||||||||
| Level of course: |
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| Course Lecturer(s): | Gizem Gücük |
Purpose and content of the course
| Course Objectives: | This 1-credit asynchronous Business English course aims to equip university students from various departments (such as Nursing, Dentistry, Digital Game Design, Physical Therapy, Psychology, Nutrition and Dietetics, Gastronomy, Business Management, etc.) with essential business communication skills in English. The course focuses on workplace communication, professional writing, negotiation, presentations, and cultural awareness to enhance students’ proficiency in professional settings. |
| Course Objective: | Objectives: By the end of this asynchronous Business English course, students will be able to: 1. Communicate Professionally – Develop clear, polite, and effective written and spoken communication skills for business settings. 2. Write Business Documents – Produce professional emails, CVs, cover letters, reports, and business proposals using appropriate tone and structure. 3. Engage in Business Interactions – Participate effectively in workplace conversations, meetings, and negotiations with culturally appropriate communication strategies. 4. Enhance Presentation & Networking Skills – Deliver structured presentations and build professional relationships through effective networking strategies. 5. Understand Workplace Ethics & Culture – Apply ethical decision-making and cross-cultural communication skills in diverse business environments. |
| Mode of Delivery: | E-Learning |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Week :1 Introduction to Business English
• Reading: “Importance of English in the Workplace” – An article discussing the significance of English proficiency in global business contexts.
• Video Lecture: “Business English Course - Learn Business English” – A comprehensive video series introducing key concepts in Business English. |
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2) Week 2: Professional Email Writing
• Reading: “Email Writing: How to Write Effective Business Emails” – A guide on structuring and phrasing professional emails.
• How to write an informal email in a professional tone.
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3) • Week 3: Workplace Communication & Politeness Strategies
• Video Lecture: “Making Requests and Giving Feedback” – A video lesson on polite communication strategies in the workplace.
• How to write polite requests. & Cultural differences in workplace communication.
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4) Week 4: Writing a CV & Cover Letter
• Reading: “Key Components of CVs and Cover Letters” – An article detailing essential elements of effective CVs and cover letters.
• CV or cover letter for an internship. & Providing feedback on a classmate’s CV.
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5) Week 5: Business Meetings & Discussions
• Video Lecture: “Business Meeting Etiquette and Phrases” – A video covering proper conduct and useful phrases for business meetings.
•Write a meeting agenda and minutes. & Challenges in virtual meetings.
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6) Week 6: Negotiation Skills
• Reading: “Key Negotiation Tactics” – An article outlining effective strategies for business negotiations.
• Draft a negotiation email. & What makes a successful negotiator?
6. Hafta: Müzakere Becerileri
• Okuma: “Temel Müzakere Taktikleri” – İş müzakereleri için etkili stratejilerin ana hatlarını çizen bir makale.
• Bir görüşme e-postası taslağı hazırlayın. Başarılı bir müzakereciyi ne yapar? |
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7) Week 7: Presentations & Public Speaking
• Video Lecture: “Structuring a Business Presentation” – A video guide on organizing and delivering impactful business presentations.
• Creating slides for a short business pitch.
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8) MIDTERM 40% |
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9) Week 9: Business & Social Networking
• Reading: “Effective Networking Strategies” – An article on building and maintaining professional relationships.
• Write a LinkedIn summary for a professional profile. & Best practices for professional networking.
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10) Week 10: Customer & Client Communication
• Video Lecture: “Handling Customer Complaints Professionally” – A video lesson on effective customer service communication.
• How to respond to a customer inquiry via email. & Examples of good and bad customer service.
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11) Week 11: Cross-Cultural Communication in Business
• Video Lecture: “Cultural Norms in International Business” – A video discussing the impact of cultural differences on business communication.
• Research and summarize a country’s business etiquette. & Challenges in cross-cultural communication.
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12) Week 12: Workplace Ethics & Professionalism
• Reading: “Case Studies on Ethical Dilemmas in Business” – An article presenting various ethical scenarios in the business world.
• How to write a response to an ethical dilemma scenario. & What should you do in a workplace conflict?
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13) REVISION |
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14) FINAL 60% |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
Course Topics
| Week | Subject | ||
| 1) | Week :1 Introduction to Business English • Reading: “Importance of English in the Workplace” – An article discussing the significance of English proficiency in global business contexts. • Video Lecture: “Business English Course - Learn Business English” – A comprehensive video series introducing key concepts in Business English. | ||
| 2) | Week 2: Professional Email Writing • Reading: “Email Writing: How to Write Effective Business Emails” – A guide on structuring and phrasing professional emails. • How to write an informal email in a professional tone. | ||
| 3) | • Week 3: Workplace Communication & Politeness Strategies • Video Lecture: “Making Requests and Giving Feedback” – A video lesson on polite communication strategies in the workplace. • How to write polite requests. & Cultural differences in workplace communication. | ||
| 4) | Week 4: Writing a CV & Cover Letter • Reading: “Key Components of CVs and Cover Letters” – An article detailing essential elements of effective CVs and cover letters. • CV or cover letter for an internship. & Providing feedback on a classmate’s CV. | ||
| 5) | Week 5: Business Meetings & Discussions • Video Lecture: “Business Meeting Etiquette and Phrases” – A video covering proper conduct and useful phrases for business meetings. •Write a meeting agenda and minutes. & Challenges in virtual meetings. | ||
| 6) | Week 6: Negotiation Skills • Reading: “Key Negotiation Tactics” – An article outlining effective strategies for business negotiations. • Draft a negotiation email. & What makes a successful negotiator? | ||
| 7) | Week 7: Presentations & Public Speaking • Video Lecture: “Structuring a Business Presentation” – A video guide on organizing and delivering impactful business presentations. • Creating slides for a short business pitch. | ||
| 8) | MIDTERM 40% | ||
| 9) | Week 9: Business & Social Networking • Reading: “Effective Networking Strategies” – An article on building and maintaining professional relationships. • Write a LinkedIn summary for a professional profile. & Best practices for professional networking. | ||
| 10) | Week 10: Customer & Client Communication • Video Lecture: “Handling Customer Complaints Professionally” – A video lesson on effective customer service communication. • How to respond to a customer inquiry via email. & Examples of good and bad customer service. | ||
| 11) | Week 11: Cross-Cultural Communication in Business • Video Lecture: “Cultural Norms in International Business” – A video discussing the impact of cultural differences on business communication. • Research and summarize a country’s business etiquette. & Challenges in cross-cultural communication. | ||
| 12) | Week 12: Workplace Ethics & Professionalism • Reading: “Case Studies on Ethical Dilemmas in Business” – An article presenting various ethical scenarios in the business world. • How to write a response to an ethical dilemma scenario. & What should you do in a workplace conflict? | ||
| 14) | FINAL 60% | ||
| 15) | REVISION | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
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| Program Outcomes | ||||||||||||||||||||||||||
| 1) Creates innovative and original designs by translating abstract and concrete concepts into creative thinking. | ||||||||||||||||||||||||||
| 1) Synthesizes technological innovations proficiently within the field. | ||||||||||||||||||||||||||
| 1) Compares scientific, social, economic, legal, and political developments with the theoretical knowledge, principles, and concepts of visual communication design. | ||||||||||||||||||||||||||
| 1) Analyzes the methods and techniques associated with the field of Visual Communication Design. | ||||||||||||||||||||||||||
| 1) Understanding the theoretical information, principles, and concepts of visual communication design is essential. | ||||||||||||||||||||||||||
| 1) Creates creative and impactful designs either individually or collaboratively in groups. | ||||||||||||||||||||||||||
| 2) Integrates knowledge from social sciences and related art disciplines into visual communication design. | ||||||||||||||||||||||||||
| 2) Strengthens field research by incorporating diverse perspectives. | ||||||||||||||||||||||||||
| 2) "Analyzes and articulates the key stages of a visual communication design process, aligning with the development of program outcomes for the Faculty of Visual Communication." | ||||||||||||||||||||||||||
| 2) Emphasizes the importance of lifelong learning. | ||||||||||||||||||||||||||
| 2) Describing the features of computer programs used in design: | ||||||||||||||||||||||||||
| 2) Synthesizes research and development projects with a critical approach to find solutions to problems in the field of visual communication design from diverse perspectives. | ||||||||||||||||||||||||||
| 3) Strengthens the aesthetic perspective. | ||||||||||||||||||||||||||
| 3) Utilizes the tools and techniques essential for visual communication design within the context of the New Media environment. | ||||||||||||||||||||||||||
| 3) Understands the principles of design aesthetics. | ||||||||||||||||||||||||||
| 4) Adheres to professional and ethical responsibility values. | ||||||||||||||||||||||||||
| 4) Applies scientific research and development studies to enhance visual communication design applications. | ||||||||||||||||||||||||||
| 4) Describes emerging technologies in New Media. | ||||||||||||||||||||||||||
| 5) Understands the intricate designs of cultures and nations from scientific, social, economic, legal, and political perspectives. | ||||||||||||||||||||||||||
| 5) Utilizes the computer programs essential to the field. | ||||||||||||||||||||||||||
| 5) Identifies the universal and social impacts of professional studies related to the field and legal issues. | ||||||||||||||||||||||||||
| 6) Applies their knowledge of occupational health and safety to their specific field. | ||||||||||||||||||||||||||
| 6) Analyzes, compares, and applies multidimensional design through individual and collective studies in alignment with identified needs. | ||||||||||||||||||||||||||
| 6) Defines national and international ethical guidelines, legislation, and quality standards within the field of visual communication design. | ||||||||||||||||||||||||||
| 7) Possesses knowledge of utilizing audiovisual and multimedia techniques employed in visual communication design. | ||||||||||||||||||||||||||
| 8) Differentiates the characteristics of works created in the field of visual communication. | ||||||||||||||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Practical Final | % 0 | |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Bütünleme Pratik | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Participation | % 0 | |
| Discussion | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 13 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | ||
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | ||
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | ||
| MIDTERM EXAM (Visa) | 1 | 1 |
| Preparing for the General Exam | ||
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 15 | |
| ECTS (30 saat = 1 AKTS ) | 0 | |