PSYCHOLOGY (ENGLISH) | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-IX-311 | ||||||||
Course Title: | Neuromarketing | ||||||||
Course Semester: | 5. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | EN | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Işıl Büyükgebiz |
Course Objectives: | |
Course Objective: | To be able to explain the basic concepts, structure and development of marketing. To explain the functions, types and role of digital marketing in marketing. To be able to determine the functions, types and role of neuromarketing in marketing. To explain the devices, development and ethics of neuromarketing. To be aware of the elements that distinguish neuromarketing from other marketing techniques. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) They use basic marketing terms, concepts and techniques.
They analyze digital marketing in general and neuromarketing specifically.
They define the current problems of the age regarding neuromarketing.
They make knowledge-based plans about the future role and functions of neuromarketing.
They analyze the importance of neuromarketing for businesses.
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Definitions of Marketing, Approaches in Marketing and Development of Marketing | ||
2) | Elements of Marketing | ||
3) | History of Marketing and Marketing Mix | ||
4) | SWOT Analysis, Introduction to Marketing Techniques | ||
5) | Marketing Techniques | ||
6) | Marketing Techniques | ||
7) | Marketing Techniques and Marketing Management | ||
8) | Midterm | ||
9) | What is Neuromarketing? | ||
10) | What is Neuro science? | ||
11) | History of Neuromarketing | ||
12) | Methods of Neuro Marketing | ||
13) | Neuro Marketing Behavior Examples | ||
14) | The Ethics of Neuro Marketing | ||
15) | Applications Examples from Neuro Marketing Application Areas | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
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Program Outcomes | ||||||||||||
1) Absorbs concepts related to all sub-fields of psychology (Clinical Psychology, Developmental Psychology, Industrial-Organizational Psychology, Health Psychology, Forensic Psychology, Learning Psychology, Social Psychology, Neuropsychology, Sports Psychology, etc.). | ||||||||||||
2) Explains the theories of psychology and human behavior based on theoretical foundations. | ||||||||||||
3) Explains the substructures of human and animal cognitive processes in the nervous system. | ||||||||||||
4) Conducts independent research within the framework of scientific principles. | ||||||||||||
5) Examines the emergence of psychology as a discipline, its development, and the process of decomposition into sub-fields in a historical perspective. | ||||||||||||
6) Applies the basic principles of psychological assessment. | ||||||||||||
7) Comprehends the cognitive, emotional and behavioral characteristics of people in working life. | ||||||||||||
8) Conducts scientific research for problems related to the subjects he/she is interested in. | ||||||||||||
9) Applies group dynamics and techniques that form the basis of the human-to-human communication process. | ||||||||||||
10) Learns contemporary information-processing and professional devices. | ||||||||||||
11) Evaluates human behavior in society in both ordinary and extraordinary situations. | ||||||||||||
12) Transforms the basic ethics, principles, values and rules of psychology into behavior. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 7 | 14 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 14 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 72 | |
ECTS (30 saat = 1 AKTS ) | 2 |