PUBLIC RELATIONS AND ADVERTISING | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-D-214 | ||||||||
Course Title: | Effective Communication | ||||||||
Course Semester: | 3. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Assistant Professor Çağrı Kara |
Course Objectives: | The aim of this course is to ensure that students who take the course first acquire general theoretical knowledge about communication skills and communication processes, and then develop their skills in solving communication problems they will encounter through practical practices. |
Course Objective: | The goal of this course is to ensure that students who take the course develop effective communication skills in their academic and daily lives. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Improves empathy skills. Can distinguish the concepts of sympathy and empathy.
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) 1. Explain the concept of communication and information, recognize the steps of non-verbal communication, identify communication obstacles, know the role of the source in communication. |
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2) 3. Becomes aware of the effects of the self-concept on our expectations and can distinguish people with positive and negative self-concepts. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Knows and applies methods to avoid conflicts |
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2) He says that he communicates with his environment through body language. He is a good body language practitioner. He knows that body language varies from culture to culture. |
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3) Can carry out presentation and meeting processes. |
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4) Does not use defense mechanisms that prevent communication, shows behaviors that enable open communication, knows psychological defense mechanisms |
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5) 4. He becomes aware of the people around him and his own communication style and strengthens their positive aspects. |
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6) Develops and practices effective listening skills |
Week | Subject | ||
1) | Communication Concept | ||
2) | Communication Process | ||
3) | Effective Communication Techniques | ||
4) | Effective Communication Techniques 2 | ||
5) | Effective Communication Techniques 3 | ||
6) | Communication Skills Development | ||
7) | Empathic Communication and Listening Skills | ||
8) | Communication and Speaking Skills | ||
9) | Elements of Nonverbal Communication and Body Language | ||
10) | Public Speaking Skills | ||
11) | Presentation Skills Development Techniques | ||
12) | Effective Expression and Presentation Techniques | ||
13) | Effective Meeting Process Management | ||
14) | General Repetition | ||
15) | Final Exam | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
3 |
2 |
4 |
5 |
6 |
9 |
7 |
8 |
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Program Outcomes | ||||||||||||||
1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
9) Follows current developments in the field and carries out studies. | ||||||||||||||
10) Applies creative persuasion and presentation techniques. | ||||||||||||||
11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
13) Determines career goals in line with the information obtained. | ||||||||||||||
14) Analyzes and interprets the social and global effects of communication issues. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 20 |
Laboratory | 0 | % 0 |
Application | 5 | % 10 |
Practice Exam | 2 | % 10 |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | % 0 | |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |