PUBLIC RELATIONS AND ADVERTISING | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-G-311 | ||||||||
Course Title: | Biology in Health | ||||||||
Course Semester: | 8. Semester / Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Lecturer Nur Korkmaz |
Course Objectives: | To know the basic concepts of health biology and the mechanisms of cellular functioning. |
Course Objective: | To know the biological concepts that will form the basis of studies in the field of health. To comprehend the mechanisms of cellular functioning and its relation with diseases in case of disruption of these mechanisms. |
Mode of Delivery: |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Knows the concepts based on theoretical and applied knowledge about the biology of health. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) 1. Combines and explains the underlying biological mechanisms of diseases and cancer.
2. Gives examples of diseases caused by gene and chromosome mutations. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) 1. Explains the data obtained from the relationship between the birth, aging and death of the cell and the mechanisms underlying these processes with diseases, and the treatment approaches in accordance with ethical values. |
Week | Subject | ||
1) | Cell- Structure and Organelles | ||
2) | Cell Cycle-Mitosis-Meiosis | ||
3) | Stem Cells | ||
4) | Use of Stem Cells in Diseases | ||
5) | Teratogenic Effects in the Embryonic Period | ||
6) | Cellular senescence-Apoptosis-Necrosis | ||
7) | Adhesion Molecules | ||
8) | mutations | ||
9) | Cancer Development Mechanisms | ||
10) | Cancer and Environmental Factors | ||
11) | Current Treatment Approaches for Cancer | ||
12) | Neurological Diseases and Associated Genes | ||
13) | Blood Groups Genetics-Blood Transfusion Products | ||
14) | Diseases Related to Autosomal and Sex Chromosomes | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
1 |
3 |
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Program Outcomes | ||||||||||||||
1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
9) Follows current developments in the field and carries out studies. | ||||||||||||||
10) Applies creative persuasion and presentation techniques. | ||||||||||||||
11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
13) Determines career goals in line with the information obtained. | ||||||||||||||
14) Analyzes and interprets the social and global effects of communication issues. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 28 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | 9 | 18 |
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 14 | 28 |
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 7 | 14 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | 13 | 26 |
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 116 | |
ECTS (30 saat = 1 AKTS ) | 3 |