| NURSING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | IKU-J-314 | ||||||||
| Course Title: | Digital Marketing | ||||||||
| Course Semester: | 5. Semester / Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Level of course: |
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| Course Lecturer(s): | Işıl Büyükgebiz |
Purpose and content of the course
| Course Objectives: | |
| Course Objective: | To be able to explain the basic concepts, structure and development of marketing. To explain the functions, types and role of digital marketing in marketing. To be able to define the difference between digital marketing and traditional marketing. To be aware of the importance and usage areas of digital marketing today. To have knowledge about the elements that distinguish digital marketing from other marketing techniques. |
| Mode of Delivery: |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) They explain basic marketing terms, concepts and techniques.
They use their knowledge throughout marketing and specifically in digital marketing.
They define the current problems of the age regarding digital marketing.
They design the future role and functions of digital marketing.
They analyze and have knowledge about the importance of digital marketing for businesses.
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
Course Topics
| Week | Subject | ||
| 1) | Marketing Definitions and Approaches | ||
| 2) | Elements of Marketing | ||
| 3) | History of Marketing and Marketing Mix | ||
| 4) | SWOT Analysis, Introduction to Marketing Techniques | ||
| 5) | Marketing Techniques | ||
| 6) | Marketing Techniques | ||
| 7) | Marketing Techniques and Marketing Management | ||
| 8) | MidTerm | ||
| 9) | What is Digital Marketing? | ||
| 10) | Elements of Digital Marketing | ||
| 11) | Social Media Marketing | ||
| 12) | Metrics in Digital Marketing | ||
| 13) | E-mail Marketing | ||
| 14) | Display Ads, internet of Things and iBeacon | ||
| 15) | Digital Marketing Planning and Purchasing | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Has advanced theoretical and applied knowledge required by the basic field of nursing. | |||||||||||||||
| 2) Nursing care is carried out in line with scientific research, evidence, developing technology and current health policies. | |||||||||||||||
| 3) Performs nursing practices in line with professional principles and standard | |||||||||||||||
| 4) Uses critical thinking, problem solving and decision making skills in nursing care. | |||||||||||||||
| 5) Provides health education and counseling to the individual, family and community | |||||||||||||||
| 6) In line with his managerial role, he monitors the management activities individually and as a team member | |||||||||||||||
| 7) Takes part in research, projects and activities in cooperation with the health team and other disciplines with a sense of social responsibility. | |||||||||||||||
| 8) Develops a behavior that adopts lifelong learning and is open to development | |||||||||||||||
| 9) Reaches international literature and communicates verbally and in writing by using a foreign language in the field of nursin | |||||||||||||||
| 10) Participates in national and international meetings and trainings related to his/her field. | |||||||||||||||
| 11) Collaborates interdisciplinary as a member of the healthcare team. | |||||||||||||||
| 12) Communicates effectively, both written and verbal | |||||||||||||||
| 13) Acts in accordance with social values and legal regulations | |||||||||||||||
| 14) Behaving in accordance with professional ethical principles and values, sets an example for her colleagues and society. | |||||||||||||||
| 15) Believes in Holistic Health Care Philosophy | |||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 28 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | ||
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | ||
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 7 | 14 |
| MIDTERM EXAM (Visa) | 1 | 1 |
| Preparing for the General Exam | 14 | 28 |
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 72 | |
| ECTS (30 saat = 1 AKTS ) | 2 | |