PUBLIC RELATIONS AND ADVERTISING | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HIR715 | ||||||||
Course Title: | Sociology of Communication | ||||||||
Course Semester: | 5. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Alan İçi Seçmeli | ||||||||
Level of course: |
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Course Lecturer(s): | Asst. Prof. Caner Yazıcıoğlu |
Course Objectives: | It is aimed to enable them to understand the basic concepts of communication and society, and to contribute to their knowledge about the basic concepts, facts and events of the sociology of communication. It also aims to help them apply theoretical concepts to cultural processes, to enable them to learn the definitions of communication, relationship and interaction concepts and sociological models, and to gain access to different perspectives on mass media and its effects. |
Course Objective: | In addition to gaining professional skills and competence, learning the general functioning of the interaction in the process of the individual starting with himself and evolving into socialization; transferring the adaptation of the individual to the society and culture in which he lives, with its environmental and mediatic dimensions. |
Mode of Delivery: | Face to face |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) The general scope and sub-elements of communication and sociology
Interpersonal, individual-society relations through culture and media
Formation of co-awareness of collective thought
The functioning of values and social norms
Internal Communication and Self-Knowledge
Understanding Individual-Society Relationships
Understanding Individual – Society – Media Relations |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Basic Concepts of Communication Science and Sociology | ||
2) | Communication Processes | ||
3) | Types of Communication and Mass Media | ||
4) | Socialization and Communication | ||
5) | Media and Public Opinion Formation | ||
6) | Media and Communication Studies | ||
7) | Media and Communication Studies - 2 | ||
8) | Critical Theories of Mass Communication | ||
9) | Frankfurt School and the Cultural Industry | ||
10) | International Communications and Agencies | ||
11) | Press and Freedom of Communication | ||
12) | Media and Ethics | ||
13) | Internet and New Media | ||
14) | Social Media Discussions | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
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Program Outcomes | ||||||||||||||
1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
9) Follows current developments in the field and carries out studies. | ||||||||||||||
10) Applies creative persuasion and presentation techniques. | ||||||||||||||
11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
13) Determines career goals in line with the information obtained. | ||||||||||||||
14) Analyzes and interprets the social and global effects of communication issues. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | 1 | % 10 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 1 | 2 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | 1 | 1 |
Role Playing + Dramatizing | 1 | 1 |
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | 1 | 2 |
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | ||
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | ||
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 8 | |
ECTS (30 saat = 1 AKTS ) | 0 |