PUBLIC RELATIONS AND ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Information about the Course

Course Code:

HIR706

Course Title:

Social Media Management

Course Semester:

8. Semester / Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	3

Language of instruction:

Prerequisite of the course:

Type of course:

Alan İçi Seçmeli

Level of course:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Course Lecturer(s):

Asst. Prof. Caner Yazıcıoğlu

Purpose and content of the course

Course Objectives:	To ensure that students have knowledge about the structure of social media and skills in monitoring and management of social media accounts.
Course Objective:	To help students gain knowledge about social media management.
Mode of Delivery:	Face to face

Learning Outcomes



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) The students who succeeded in this course; will have knowledge about social media management.
2) The students who succeeded in this course; will gain the ability to evaluate social media tools and social networks.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) The students who succeeded in this course; will gain the knowledge and skills that are important to be able to use and manage social media tools effectively.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Masters marketing and campaign management activities through digital channels.

Course Topics

Week

Subject

Introduction

Introduction to Communication and Communication Processes

Types of Communication and Mass Media

Internet and New Media

Digital Marketing and Marketing 4.0

The Most Used Channels and Items in Digital Marketing

Research and Analysis in Digital Media

Social Media Tools (Facebook, Linkedin)

Social Media Tools (Instagram, Youtube)

10)

Social Media Tools (Blogs, Microblogs: Twitter)

11)

Social Media Tools (Virtual Universe: Metaverse)

12)

Social Media Tools (Snacpchat, Tiktok)

13)

Content Management in Social Media

14)

Crisis Management in Social Media

References:

Yolcu, Özgür. (2021). Sosyal Medya Yönetimi. İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi Yayını.
Güçdemir, Y. (2017).Sosyal Medya-Halkla ilişkiler, Reklam ve Pazarlama. İstanbul: Derin Yayınları.
Vardarlıer, P. (2021). Sosyal Medya Stratejisi.Ankara: Nobel Akademi
Vaynerchuk, G. (2014 ). Markanız İçin İnterneti Nasıl Kullanmalısınız? Göktem, L. (Çev.), İstanbul: MediaCat Kitapları
Adıgüzel, Yusuf. (2021). İletişim Sosyolojisi. İstanbul Üniversitesi Açık ve Uzaktan Eğitim Fakültesi Yayını.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work	14	14
Study Hours Out of Class	13	13
Article Critical
Article Writing
Module Group Study
Brainstorming	14	14
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	1	6
Project Preparation + Presentation	1	2
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	7
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	6	7
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		93
ECTS (30 saat = 1 AKTS )		3