General Information about the Course

Course Code:	HIR708
Course Title:	Media and Popular Culture
Course Semester:	8. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 3
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Alan İçi Seçmeli
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Lecturer Cansu Arısoy Gedik
Course Assistants:

Purpose and content of the course

Course Objectives:	To understand the social and cultural effects of conventional and digital media use. Approaching popular culture with a critical perspective. To be able to analyze the structural features of popular culture products.
Course Objective:	To provide the basic cultural infrastructure to better understand and interpret popular culture. Thus, to be able to define concepts and views related to media and popular culture. To understand what the economic, political and cultural codes of the media sector are.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains the relationship between media and popular culture.

2) Makes sense of social facts and events.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Can make critical reading of concepts and views related to media, culture and popular culture.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Comprehends how the media establish hegemonic social, political and economic structures.

2) Learns how to approach the popular culture critically.

3) Comprehends the role of media in the creation and reproduction of popular culture.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	What is Culture and Popular Culture? Summary of Western Cultural History
2)	Explanation of Cultural Concepts
3)	From Oral Culture to Digital: The Change of Communication Tools
4)	Television and Culture as Mass Media
5)	The Tools of Popular Culture
6)	Effects of Mass Media on Mass Culture
7)	Communication and Its Political Economy
8)	Analysis of Communication Schools on the Social Impact of Media
9)	Decentralized Media: Concepts of Social Media and Virtual Community
10)	Spectacle Society and FoMO
11)	Popular Culture and Consumer Society
12)	Media, Politics and Popular Culture
13)	Media as the Legitimizing Power of Ideology and Hegemony
14)	Media and Popular Culture
References: Temel Okuma: Fiske, John (1996) İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları. • Ders konusu ile alakalı olan tezler, raporlar, medya metinleri. Ek Okuma: Yaylagül, Levent (2018) Kitle İletişim Kuramları: Egemen ve Eleştirel Yaklaşımlar. Dipnot Yayınları.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4	5	6
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	8	24
Article Critical	5	10
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	8	24
Project Preparation + Presentation	2	20
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	14	28
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		150
ECTS (30 saat = 1 AKTS )		5