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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Uses and defines creative thinking and development principles.
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2) Defines the relationship between Art, Photography and Advertising.
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3) Defines historical, social and cultural relations in advertising practices.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Be aware of visual language creation and usage processes in advertising works.
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2) Describes the visual language used in the advertisement.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Discusses the uses and functionality of different actors within advertising applications.
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Week |
Subject |
Related Preparation |
Pekiştirme |
1) |
Creative thinking and principles. |
2) |
creativity in advertising; thought and production methods. |
3) |
Reading, making sense, and recreating the 'essence' in visual language. |
4) |
Photograph and visual image in advertisement; artistic and technical structure. |
5) |
Photo production process. The use of photography as memory and reality. |
6) |
Advertising photography and art. |
7) |
Advertising photography and digitalization process. |
8) |
Cultural and geographic influences in the process of visual creativity. The use of photographs and visual images in advertisements as an unwritten common language. |
9) |
Perception, attention-grabbing and creative thinking. |
10) |
Use of visual and written language in print advertisements and reading these references. |
11) |
Use of sound, music and visual objects in video/TV advertisements. Persistence in mind. |
12) |
To bring an advertisement to life with the principles of creativity. |
13) |
Projecting |
14) |
Presentation of Projects |
References: |
Mueller-Brockmann, J. (1981). Grid systems in graphic design: A visual communications manaual for graphic designers, typographers and three dimensional designers. Niederteufen Switz.
Lupton, E. (2017). Design is storytelling. New York: Cooper Hewitt, Smithsonian Design Museum.
Shaughnessy, A. (2010). How to be a graphic designer, without losing your soul. New York: Princeton Architectural Press. |
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Q & A |
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Case Problem Solving/ Drama- Role/ Case Management |
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Laboratory |
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Quantitative Problem Solving |
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Fieldwork |
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Group Study / Assignment |
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Individual Assignment |
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WEB-based Learning |
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Internship |
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Practice in Field |
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Project Preparation |
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Report Writing |
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Seminar |
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Supervision |
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Social Activity |
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Occupational Activity |
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Occupational Trip |
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Application (Modelling, Design, Model, Simulation, Experiment et.) |
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Reading |
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Thesis Preparation |
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Field Study |
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Student Club and Council Activities |
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Other |
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Logbook |
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Interview and Oral Conversation |
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Research |
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Watching a movie |
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Bibliography preparation |
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Oral, inscribed and visual knowledge production |
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Taking photographs |
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Sketching |
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Mapping and marking |
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Reading maps |
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Copying textures |
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Creating a library of materials |
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Presentation |
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Semester Requirements |
Number of Activities |
Level of Contribution |
Attendance |
|
% 0 |
Laboratory |
|
% 0 |
Application |
|
% 0 |
Practice Exam |
|
% 0 |
Quizzes |
|
% 0 |
Homework Assignments |
|
% 0 |
Presentation |
|
% 0 |
Project |
|
% 0 |
Special Course Internship (Work Placement) |
|
% 0 |
Field Study |
|
% 0 |
Article Critical |
|
% 0 |
Article Writing |
|
% 0 |
Module Group Study |
|
% 0 |
Brainstorming |
|
% 0 |
Role Playing + Dramatizing |
|
% 0 |
Out of Class Study |
|
% 0 |
Preliminary Work, Reinforcement |
|
% 0 |
Application Repetition etc. |
|
% 0 |
Homework (reading, writing, watching movies, etc.) |
|
% 0 |
Project Preparation + Presentation |
|
% 0 |
Report Preparation + Presentation |
|
% 0 |
Presentation / Seminar Preparation + Presenting |
|
% 0 |
Oral examination |
|
% 0 |
Midterms |
1 |
% 40 |
Final |
1 |
% 60 |
Report Submission |
|
% 0 |
Bütünleme |
|
% 0 |
Kanaat Notu |
|
% 0 |
Committee |
|
% 0 |
Yazma Ödev Dosyası |
|
% 0 |
Portfolio |
|
% 0 |
Take-Home Exam |
|
% 0 |
Logbook
|
|
% 0 |
Discussion |
|
% 0 |
Participation |
|
% 0 |
total |
% 100 |
PERCENTAGE OF SEMESTER WORK |
|
% 40 |
PERCENTAGE OF FINAL WORK |
|
% 60 |
total |
% 100 |
Activities |
Number of Activities |
Workload |
Course Hours |
14 |
28 |
Laboratory |
|
|
Application |
|
|
Practice Exam |
|
|
Special Course Internship (Work Placement) |
|
|
Field Work |
|
|
Study Hours Out of Class |
7 |
14 |
Article Critical |
|
|
Article Writing |
|
|
Module Group Study |
|
|
Brainstorming |
|
|
Role Playing + Dramatizing |
|
|
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
Homework (reading, writing, watching movies, etc.) |
7 |
7 |
Project Preparation + Presentation |
1 |
15 |
Report Preparation + Presentation |
|
|
Presentation / Seminar Preparation + Presenting |
|
|
Oral examination |
|
|
Preparing for Midterm Exams |
7 |
14 |
MIDTERM EXAM (Visa) |
1 |
1 |
Preparing for the General Exam |
14 |
14 |
GENERAL EXAM (Final) |
1 |
1 |
Participation |
|
|
Discussion |
|
|
Portfolio |
|
|
Take-Home Exam |
|
|
Logbook
|
|
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Total Workload |
94 |
ECTS (30 saat = 1 AKTS ) |
3 |