General Information about the Course

Course Code:	HIR713
Course Title:	International Public Relations
Course Semester:	7. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 3
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Alan İçi Seçmeli
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Asst. Prof. Figen Sabırcan
Course Assistants:

Purpose and content of the course

Course Objectives:	To comprehend the impact of globalization on public relations, the difficulties of intercultural communication and the ethical problems that international public relations are exposed to.
Course Objective:	To understand the importance and role of cultural difference and intercultural communication in public relations. To think of public relations from a global and historical perspective.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The students who succeeded in this course; will gain knowledge of the concept of culture, culture-communication relationship, historical development of international public relations, and campaign preparation.

2) The students who succeeded in this course; will critically analyze the changing role of public relations at the global level.

3) The students who succeeded in this course; will critically evaluate intercultural communication and public relations at the international level.

4) The students who succeeded in this course; will conduct in-depth research on international public relations by using public relations theories effectively.

5) The students who succeeded in this course; will design international public relations campaigns with group work.

6) The students who succeeded in this course; will analyze the changing role of public relations at the global level.

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Course Introduction, Course Content and Syllabus Presentation
2)	Culture and Communication
3)	Intercultural Communication and Public Relations
4)	Historical Development of International Public Relations
5)	Globalization and Globalization Theories
6)	Approaches to Globalization
7)	Global Communication Strategies
8)	Challenges of International Public Relations Practices
9)	Media Relations in International Public Relations
10)	Case Studies from America
11)	Case Studies from Asia, Africa and Australia
12)	Case Studies from Europe and the Middle East
13)	Student Presentations I
14)	Student Presentations II
References: Becerikli, S. (2007). Uluslararası Halkla İlişkiler. Ankara: Nobel Akademik Yayıncılık Tomlinson, J. (2013). Küreselleşme ve Kültür. İstanbul: Ayrıntı Yayınları Bauman, Z. (2016). Küreselleşme:Toplumsal Sonuçları. İstanbul: Ayrıntı Yayınları Moss, D., Powell, M., De Santo, B. (2010) Public Relations Cases - International Perspectives, UK: Taylor & Francis Ltd Curtin, A.P., Gaither, K.T. (2007). International Public Relations.Negotiating Culture, Identity and Power. SAGE Publications, Inc

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4	5	6
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	1	28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	1	7
Article Critical
Article Writing
Module Group Study
Brainstorming	1	16
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	1	14
Project Preparation + Presentation	1	10
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	1	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		91
ECTS (30 saat = 1 AKTS )		3