|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) The students who succeeded in this course;
will learn application plans and programs related to event management, duties and responsibilities related to these plans and programs.
|
2) The students who succeeded in this course;
will know the purpose and types of sponsorship.
|
3) The students who succeeded in this course;
will plan, implement and evaluate an event and sponsorship work within the scope of Public Relations.
|
4) The students who succeeded in this course;
will conduct detailed research on events and sponsorships.
|
5) The students who succeeded in this course;
will write an event sponsorship proposal
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
| Week |
Subject |
| Related Preparation |
Pekiştirme |
| 1) |
Course introduction, course content and syllabus presentation |
| 2) |
Public Relations and Event Management |
| 3) |
Event Concept and Event Types |
| 4) |
Strategic Event Planning |
| 5) |
Preparation and Implementation Details of the Event Proposal |
| 6) |
Human Resources in Event Management |
| 7) |
Research, Measurement and Evaluation in Event Management |
| 8) |
Sponsorship History and Evolution |
| 9) |
Objectives of Sponsorship and Types of Sponsorship |
| 10) |
Sports Sponsorship and the Biggest Sponsors in Sports |
| 11) |
Arts & Culture Sponsorship |
| 11) |
Preparation of Sponsorship File I (Sponsorship Agreement) |
| 12) |
Environmental Sponsorship |
| 13) |
Create a Sponsorship Proposal I |
| 14) |
Create a Sponsorship Proposal II |
| References: |
• Babacan, E. ve Göztaş, A (2011), Etkinlik Yönetimi, Ankara, Detay Yayıncılık
• Pira, A (2004), Etkinlik Yönetimi, İstanbul, MediaCat
• Kılanç, R.Ö (2014), Halkla İlişkiler ve Etkinlik Yönetimi, İstanbul, Kriter Yayınevi,
• Balta, F., (2020),Halkla İlişkiler Nedir?, Beta Yay., İstanbul,
• P. Collette and W. Fenton "The Sponsorship Handbook: Essential Tools",
• Bruce E.Skinner and Vladimir Rukavina "Event Sponsorship",
• John Amis and T.Bettina Cornwell "Global Sport Sponsorship"
• Tosun, N.B., (2020), Marka Yönetimi, Beta Bas.Yay., İstanbul
|
|
| Q & A |
|
| Case Problem Solving/ Drama- Role/ Case Management |
|
| Laboratory |
|
| Quantitative Problem Solving |
|
| Fieldwork |
|
| Group Study / Assignment |
|
| Individual Assignment |
|
| WEB-based Learning |
|
| Internship |
|
| Practice in Field |
|
| Project Preparation |
|
| Report Writing |
|
| Seminar |
|
| Supervision |
|
| Social Activity |
|
| Occupational Activity |
|
| Occupational Trip |
|
| Application (Modelling, Design, Model, Simulation, Experiment et.) |
|
| Reading |
|
| Thesis Preparation |
|
| Field Study |
|
| Student Club and Council Activities |
|
| Other |
|
| Logbook |
|
| Interview and Oral Conversation |
|
| Research |
|
| Watching a movie |
|
| Bibliography preparation |
|
| Oral, inscribed and visual knowledge production |
|
| Taking photographs |
|
| Sketching |
|
| Mapping and marking |
|
| Reading maps |
|
| Copying textures |
|
| Creating a library of materials |
|
| Presentation |
|
| Semester Requirements |
Number of Activities |
Level of Contribution |
| Attendance |
|
% 0 |
| Laboratory |
|
% 0 |
| Application |
|
% 0 |
| Practice Exam |
|
% 0 |
| Quizzes |
|
% 0 |
| Homework Assignments |
|
% 0 |
| Presentation |
|
% 0 |
| Project |
|
% 0 |
| Special Course Internship (Work Placement) |
|
% 0 |
| Field Study |
|
% 0 |
| Article Critical |
|
% 0 |
| Article Writing |
|
% 0 |
| Module Group Study |
|
% 0 |
| Brainstorming |
|
% 0 |
| Role Playing + Dramatizing |
|
% 0 |
| Out of Class Study |
|
% 0 |
| Preliminary Work, Reinforcement |
|
% 0 |
| Application Repetition etc. |
|
% 0 |
| Homework (reading, writing, watching movies, etc.) |
|
% 0 |
| Project Preparation + Presentation |
|
% 0 |
| Report Preparation + Presentation |
|
% 0 |
| Presentation / Seminar Preparation + Presenting |
|
% 0 |
| Oral examination |
|
% 0 |
| Midterms |
1 |
% 40 |
| Final |
1 |
% 60 |
| Report Submission |
|
% 0 |
| Bütünleme |
|
% 0 |
| Kanaat Notu |
|
% 0 |
| Committee |
|
% 0 |
| Yazma Ödev Dosyası |
|
% 0 |
| Portfolio |
|
% 0 |
| Take-Home Exam |
|
% 0 |
| Logbook
|
|
% 0 |
| Discussion |
|
% 0 |
| Participation |
|
% 0 |
| total |
% 100 |
| PERCENTAGE OF SEMESTER WORK |
|
% 40 |
| PERCENTAGE OF FINAL WORK |
|
% 60 |
| total |
% 100 |
| Activities |
Number of Activities |
Workload |
| Course Hours |
1 |
42 |
| Laboratory |
|
|
| Application |
|
|
| Practice Exam |
|
|
| Special Course Internship (Work Placement) |
|
|
| Field Work |
|
|
| Study Hours Out of Class |
1 |
21 |
| Article Critical |
1 |
9 |
| Article Writing |
|
|
| Module Group Study |
|
|
| Brainstorming |
|
|
| Role Playing + Dramatizing |
|
|
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
| Homework (reading, writing, watching movies, etc.) |
1 |
14 |
| Project Preparation + Presentation |
1 |
30 |
| Report Preparation + Presentation |
|
|
| Presentation / Seminar Preparation + Presenting |
|
|
| Oral examination |
|
|
| Preparing for Midterm Exams |
1 |
14 |
| MIDTERM EXAM (Visa) |
1 |
1 |
| Preparing for the General Exam |
1 |
28 |
| GENERAL EXAM (Final) |
1 |
1 |
| Participation |
|
|
| Discussion |
|
|
| Portfolio |
|
|
| Take-Home Exam |
|
|
| Logbook
|
|
|
| Total Workload |
160 |
| ECTS (30 saat = 1 AKTS ) |
5 |
