| PUBLIC RELATIONS AND ADVERTISING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR304 | ||||||||
| Course Title: | Political Campaign Management | ||||||||
| Course Semester: | 6. Semester / Spring | ||||||||
| Course Credits: |
|
||||||||
| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Level of course: |
|
||||||||
| Course Lecturer(s): | Asst. Prof. Ahmet İlkay Ceyhan |
Purpose and content of the course
| Course Objectives: | To know the historical development, types and important actors of political campaigns. |
| Course Objective: | To evaluate the political communication and campaign processes from the theoretical and historical perspective. To analyze the election campaign processes and actors. To pay special attention to new forms of political communication in the new media age. To reveal the differences between modern and post-modern election campaigns. To explain all the processes of preparing political campaigns and to increase their skills on this subject. |
| Mode of Delivery: | Face to face |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
|
1) Explain the historical turning points of political campaigns and types of political campaigns. |
||
|
2) Defines the differences in political culture. |
||
|
3) Defines the features and elements of modern election campaigns. |
||
| Skills (Describe as Cognitive and/or Practical Skills.) | ||
|
1) Comprehend the important actors that play a role in political campaigns. |
||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
|
1) It points to the separation on the legal level, on the basis of actors, and on financial dimensions. |
||
Course Topics
| Week | Subject | ||
| 1) | Course Introduction | ||
| 2) | Development and Structuring of Political Branding | ||
| 3) | Digital Citizenship and Political Context in the 21st Century | ||
| 4) | Political Campaign and the Effect of Political Advertising | ||
| 5) | Establishing the Infrastructure of Political Campaigns | ||
| 6) | Determination of Political Campaign Strategies | ||
| 7) | Creating an Image Based on Candidates' Positions | ||
| 8) | Use of Digital Media in Political Context | ||
| 9) | Digital Media and New Social Movements | ||
| 10) | Mixed Online Campaign Organizations | ||
| 11) | Storytelling and Value Change | ||
| 12) | Project-1 | ||
| 13) | Project-2 | ||
| 14) | General Evaluation | ||
|
|||
Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
2 |
3 |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
| 9) Follows current developments in the field and carries out studies. | ||||||||||||||
| 10) Applies creative persuasion and presentation techniques. | ||||||||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
| 13) Determines career goals in line with the information obtained. | ||||||||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | ||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | 3 | 6 |
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | 7 | 14 |
| Homework (reading, writing, watching movies, etc.) | 7 | 14 |
| Project Preparation + Presentation | 2 | 30 |
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 7 | 14 |
| MIDTERM EXAM (Visa) | 1 | 2 |
| Preparing for the General Exam | 14 | 28 |
| GENERAL EXAM (Final) | 1 | 2 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 152 | |
| ECTS (30 saat = 1 AKTS ) | 5 | |