| PUBLIC RELATIONS AND ADVERTISING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR305 | ||||||||
| Course Title: | Strategic and Corporate Communication Management | ||||||||
| Course Semester: | 5. Semester / Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Level of course: |
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| Course Lecturer(s): | PROF.DR.RUKEN ÖZGÜL KILANÇ |
Purpose and content of the course
| Course Objectives: | This course is an introductory course designed for first-semester undergraduate students with the key concepts of public relations studies. At the end of the course, the process and elements of the Concept of Communication, the definition of Public Relations and its interaction with communication, the historical development of Public Relations, Public Relations approaches and comparison, the relationship of Public Relations with other fields, Public Relations models, the process and stages of Public Relations, the duties and responsibilities of Public Relations Experts, It aims to gain knowledge and develop skills on Corporate Identity, Corporate Image, Corporate Social Responsibility, Sponsorship and Ethics. |
| Course Objective: | 1. Provide a detailed introduction to the basic concepts of public relations and the development of public relations. 2.Provide that Public Relations experts develop effective and effective solutions to changing conditions 3.Gain the ability to manage the relationship of public relations with other areas 4.Gain knowledge and skills to develop the corporate communication strategy |
| Mode of Delivery: | Face to face |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) The students who succeeded in this course;
will explain the structure and operation of the institution. |
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2)
The students who succeeded in this course;
will evaluate institutions in terms of corporate communication. |
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3) The students who succeeded in this course;
will analyze the corporate communication studies of institutions. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
Course Topics
| Week | Subject | ||
| 1) | The Concept of Strategy and Strategy Formation | ||
| 2) | Strategic Communication and Public Relations II | ||
| 3) | Excellence Theory in PR | ||
| 4) | Corporate communication concept and strategy | ||
| 5) | Strategic communication goals and communication styles of institutions | ||
| 6) | Internal communication concept | ||
| 7) | History of corporate communication | ||
| 8) | Strategist Role of Public Relations and assignment submission | ||
| 9) | Corporate Communication Theories | ||
| 10) | Strategist Role of Public Relations | ||
| 11) | Corporate Communication Tools | ||
| 12) | Corporate Identity, Branding and Corporate Reputation | ||
| 13) | Strategic Corporate Communication Management Practices | ||
| 14) | General Review and Student Presentations | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | 3 | 2 | 2 | |||||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | 2 | 2 | 2 | |||||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | 3 | 3 | 3 | |||||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | 3 | 3 | 3 | |||||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | 3 | 3 | 3 | |||||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | 3 | 3 | 3 | |||||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | 3 | 3 | 3 | |||||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | 3 | 3 | 3 | |||||||||||
| 9) Follows current developments in the field and carries out studies. | 3 | 3 | 3 | |||||||||||
| 10) Applies creative persuasion and presentation techniques. | 3 | 3 | 3 | |||||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | 3 | 3 | 3 | |||||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | 3 | 3 | 3 | |||||||||||
| 13) Determines career goals in line with the information obtained. | 3 | 3 | 3 | |||||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | 3 | 3 | 3 | |||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | 1 | % 20 |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 30 |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | 1 | % 10 |
| total | % 120 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 120 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | 8 | 24 |
| Article Critical | 1 | 3 |
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | 1 | 16 |
| Project Preparation + Presentation | 14 | 30 |
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | 1 | 15 |
| Oral examination | ||
| Preparing for Midterm Exams | ||
| MIDTERM EXAM (Visa) | ||
| Preparing for the General Exam | 14 | 28 |
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 159 | |
| ECTS (30 saat = 1 AKTS ) | 5 | |