General Information about the Course

Course Code:	HIR210
Course Title:	Political Communication
Course Semester:	4. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 5
Language of instruction:	TR
Prerequisite of the course:	HİR 215 - Medya ve Politika
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Asst. Prof. Ahmet İlkay Ceyhan
Course Assistants:

Purpose and content of the course

Course Objectives:	To grasp the connections between the concepts of politics and communication. To distinguish the main actors of political communication.
Course Objective:	To apply the phenomenon and process of communication to political life. To define political communication. To know the phenomenon and process of political communication, types, political actors, features of effective political communication, political campaigns, political advertisements.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explains theoretical, conceptual and historical events about political communication and campaign processes.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Evaluates the fundamental changes and transformations in political communication processes both in Turkey and in the world from a historical perspective.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Thinks critically about politics, political participation, culture of democracy and political debate.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Course Introduction
2)	Phenomenon and Process of Political Communication: Concepts and Actors
3)	Political Communication Types, Methods and Techniques
4)	Characteristic of Political Communication
5)	Ethics in Political Communication
6)	Political Communication in Political Parties
7)	Political Campaigns
8)	Decision Making and Voter Choice
9)	Factors Affecting Voter Preference
10)	Voter Behavior Analysis: Factors Affecting the Decision Process
11)	Persuasion Strategies for Voters: Types of Voters and Persuasion Techniques
12)	Persuasion Strategies: Persuasive Message Strategies
13)	Political Campaigns in Turkey
14)	Project Presentations
References: • Eser Köker, “Politikanın İletişimi İletişimin Politikası”, Vadi Yayınları. • John Keane, “Medya ve Demokrasi”, Ayrıntı Yayınevi. • Brian McNair, “An Introduction to Political Communication”, 3.bs. Routledge. • Nuran Yıldız, “Türkiye’de Siyasetin Yeni Biçimi: Liderler, İmajlar, Medya”, Phoenix Yayınevi. • E. Noelle-Neumann, “Kamuoyu: Suskunluk Sarmalının Keşfi”, Dost Yayınları. • Süleyman Irvan (Der.), “Medya, Kültür, Siyaset”, Ark Yayınevi. • Fatih Keskin, “Politik Profesyoneller ve Uzmanlar”, De Ki Yayınları • Thomas Meyer, “Medya Demokrasisi”, İş Bankası Yayınları. • Darren Lilleker, “Siyasal İletişim: Temel Kavramlar”, Kaknüs İletişim Yayınları. • Ahmet İlkay Ceyhan, “Siyasal İletişimde Kamu Diplomasisi”, Akademisyen Yayınevi. • D. Emine çakmak Kılıçaslan, “Siyasal İletişim: İdeoloji ve Medya İlişkisi”, Kriter Yayınevi. • Oya Tokgöz, “Siyasal İletişimi Anlamak”, İmge Yayınevi. • Emine Yavaşgel, “Siyasal İletişim: Kavramlar ve Ardındakiler”, Babil Yayınevi. • Eric Louw, “The Media and Political Process”, Sage Publications.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	7	21
Article Critical	2	2
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	7	14
Project Preparation + Presentation	2	30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	2
Preparing for the General Exam	14	28
GENERAL EXAM (Final)	1	2
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		155
ECTS (30 saat = 1 AKTS )		5