General Information about the Course

Course Code:	HIR208
Course Title:	Graphic Design for Advertising
Course Semester:	4. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 2 1 3 4
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Lecturer Murat Demir
Course Assistants:

Purpose and content of the course

Course Objectives:	Focusing on the use of applied and theoretical visual design programs. Helping to produce professional and personal visual needs.
Course Objective:	Preparing portfolio by using Adobe Photoshop and Illustrator programs. Designing corporate identity elements.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Proficient in Adobe programs.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Question the design problem.

2) Examines previously made samples

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Makes applications in the field of Graphic Design.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	What is Visual Communication and Design? Information about Adobe Illustrator and Photoshop programs
2)	Recognize graphic formats and file types. Introduction to Adobe Illustrator with terms used by computer-based visual production programs
3)	Free-organic drawings with Pen Tool in Adobe Illustrator
4)	Using panels in Adobe Illustrator. Creating shapes with the Pathfinder panel
5)	Use and controls of drawing and color palettes. Application. Character Design
6)	Use and control of writing and drawing tools. Application. Printed Poster Design
7)	Mask usage and controls in text and visual objects. Application. Advertising Poster Design
8)	Introduction to Adobe Photoshop. Pixel-based file formats, visual development processes, resolution settings and use of tools. Application. Photo Manipulation
9)	Use of colors and color palettes. Hue-Saturation-Luminance (HSL) controls. Creating a color palette with Adobe Kuler. Digital or printed image with container technique
10)	Effect and Color Arrangements. Color editing and effects applications in pixel-based visuals. Transferring RAW images to PS by making them ready for editing
11)	Use of Pen Tool and Masking tools. Application. Advertising Design
12)	Free Design Practice
13)	Creating animated visual content with the Timeline panel. Application. Dynamic content production suitable for social media applications
14)	Final Project Delivery and Presentation
References: Mueller-Brockmann, J. (1981). Grid systems in graphic design: A visual communications manaual for graphic designers, typographers and three dimensional designers. Niederteufen Switz. Lupton, E. (2017). Design is storytelling. New York: Cooper Hewitt, Smithsonian Design Museum. Shaughnessy, A. (2010). How to be a graphic designer, without losing your soul. New York: Princeton Architectural Press.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.	3	2	1	3
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.	1	1	3	1
3) Identifies the basic concepts and disciplines in his/her field.	1	1	2	1
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.	1	1		1
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.	3	3	3	3
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.	3	1	3	3
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.	2	2	1	2
8) Develops new strategies with a critical perspective against the problems that may arise.	2	2	1	1
9) Follows current developments in the field and carries out studies.	3	3	2	3
10) Applies creative persuasion and presentation techniques.	3	3	3	2
11) He/she carries out projects for the benefit of the country and society in which he/she lives.	3	3	1	3
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.	3	3	1	3
13) Determines career goals in line with the information obtained.	1	1	1	1
14) Analyzes and interprets the social and global effects of communication issues.	1	1	1	1

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory
Application	14	14
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)	7	21
Homework (reading, writing, watching movies, etc.)	7	7
Project Preparation + Presentation	2	30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	14	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		130
ECTS (30 saat = 1 AKTS )		4