| PUBLIC RELATIONS AND ADVERTISING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR204 | ||||||||
| Course Title: | Marketing Principles | ||||||||
| Course Semester: | 4. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Level of course: |
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| Course Lecturer(s): | Prof.Dr.Ruken ÖZGÜL KILANÇ |
Purpose and content of the course
| Course Objectives: | To comprehend the basic concepts, methods and strategies of marketing. |
| Course Objective: | Developing a general perspective on marketing. Making sense of marketing functions. Carrying out marketing functions. |
| Mode of Delivery: |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Explain the basic concepts of marketing |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) Understands marketing methods and strategies. |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) Examines the factors that affect consumer buying behavior. |
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Course Topics
| Week | Subject | ||
| 1) | Marketing Concept | ||
| 2) | Historical Process of Marketing | ||
| 3) | Basic Concepts of Marketing | ||
| 4) | Corporate Identity/ Corporate Philosophy | ||
| 5) | Factors Influencing Marketing | ||
| 6) | Creating a Strategic Marketing Plan | ||
| 7) | Types of Marketing | ||
| 8) | Types of Marketing - Assignment Submission | ||
| 9) | Types of Marketing | ||
| 10) | Market Segmentation, Targeting, Positioning and Sales Forecasts | ||
| 11) | Industrial Markets and International Markets | ||
| 12) | Customer relations management | ||
| 13) | Student Work Presentations | ||
| 14) | Student Work Presentations | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | 3 | 1 | ||||||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | 3 | 3 | 3 | |||||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | 3 | 3 | 3 | |||||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | 3 | 3 | 3 | |||||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | 3 | 3 | 3 | |||||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | 3 | 3 | 3 | |||||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | 3 | 3 | 3 | |||||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | 3 | 3 | 3 | |||||||||||
| 9) Follows current developments in the field and carries out studies. | 3 | 3 | 3 | |||||||||||
| 10) Applies creative persuasion and presentation techniques. | 3 | 3 | 3 | |||||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | 3 | 3 | 3 | |||||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | 3 | 3 | 3 | |||||||||||
| 13) Determines career goals in line with the information obtained. | 3 | 3 | ||||||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | 3 | 3 | 3 | |||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | % 0 | |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | 9 | 36 |
| Article Critical | 2 | 6 |
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | 2 | 6 |
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | 6 | 18 |
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | 2 | 20 |
| Oral examination | ||
| Preparing for Midterm Exams | ||
| MIDTERM EXAM (Visa) | ||
| Preparing for the General Exam | 14 | 28 |
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 157 | |
| ECTS (30 saat = 1 AKTS ) | 5 | |