| PUBLIC RELATIONS AND ADVERTISING | |||||
|---|---|---|---|---|---|
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR209 | ||||||||
| Course Title: | Media and Politics | ||||||||
| Course Semester: | 3. Semester / Fall | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Level of course: |
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| Course Lecturer(s): | Asst. Prof. Ahmet İlkay Ceyhan |
Purpose and content of the course
| Course Objectives: | To explain how the media and politics are related. |
| Course Objective: | To reveal different approaches to the relationship of the media with politics. To introduce concepts such as ideology, power, legitimacy, propaganda, public opinion, political psychology, public relations, trade and politics relations of media institutions, alternative media and political advertising. |
| Mode of Delivery: | Face to face |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Knows the relationship between power and the political economy of the media. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) Explain the criticisms brought to the media in today's world by making use of media and cultural theories. |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) Comprehends what the nature of politics and media is and what it means as a discipline. |
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Course Topics
| Week | Subject | ||
| 1) | Introduction to 21st Century Politics | ||
| 2) | Individuals, Groups and Society | ||
| 3) | Origins of the State | ||
| 4) | Authority and Power | ||
| 5) | State and Society Relationship | ||
| 6) | Media and Politics Relationship | ||
| 7) | Media and Ideology Relationship | ||
| 8) | Ideology and Communication Theory | ||
| 9) | The Impact of Ideology on Media Content | ||
| 10) | Media and Democracy | ||
| 11) | Political Communication Systems and Democratic Values | ||
| 12) | Media and Public Space | ||
| 13) | Media and Public Opinion | ||
| 14) | Project Presentations | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | ||||||||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | ||||||||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | ||||||||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | ||||||||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | ||||||||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | ||||||||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | ||||||||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | ||||||||||||||
| 9) Follows current developments in the field and carries out studies. | ||||||||||||||
| 10) Applies creative persuasion and presentation techniques. | ||||||||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | ||||||||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | ||||||||||||||
| 13) Determines career goals in line with the information obtained. | ||||||||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | ||||||||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | 5 | 5 |
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | 8 | 24 |
| Homework (reading, writing, watching movies, etc.) | 8 | 16 |
| Project Preparation + Presentation | 2 | 32 |
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 7 | 14 |
| MIDTERM EXAM (Visa) | 1 | 2 |
| Preparing for the General Exam | 14 | 14 |
| GENERAL EXAM (Final) | 1 | 2 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 151 | |
| ECTS (30 saat = 1 AKTS ) | 5 | |