General Information about the Course

Course Code:	HIR205
Course Title:	Applied Public Relations and Advertising
Course Semester:	3. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 2 2 3 6
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Lecturer Berna Kürekçi Şendir
Course Assistants:

Purpose and content of the course

Course Objectives:	To establish a connection with the model studies in practice based on the actual campaign examples of the theoretical information conveyed on the subject of "Campaign Management in Public Relations".
Course Objective:	Creating public relations campaigns using strategy, planning and communication channels. To establish the connection between theory and practice with exemplary campaign analyzes from Turkey and the world.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Have theoretical and practical knowledge about public relations campaigns.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Plans any event in public relations.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Creating an effective and persuasive public relations campaign.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Evaluation / Budgeting / Roadmap
2)	Conceptual Public Relations Campaign
3)	Strategy and Timeline Preparation
4)	Evaluation methods and evaluation of outputs
5)	Strategic Public Relations Campaign design examples
6)	Applied Campaign Design Creation/Presentation
7)	Applied Campaign Design / Roadmap and method determination / Presentation
8)	Shaping Public Relations Campaigns by Sector
9)	Detailed examination of sample PR campaigns
10)	Examining PR Campaign examples from around the world
11)	Interaction in Public Relations Campaigns
12)	Applied Campaign Design / Presentation
13)	Applied Campaign Design / Presentation
14)	general evaluation
References: Peltekoğlu, F. B. (2001). Halkla ilişkiler nedir. İstanbul: Beta Basım Yayım. Okay, A. ve Okay, A (2014). Halkla İlişkiler: Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları. Topsümer, F., Elden, M., ve Yurdakul, N. (2014). Reklam ve Halkla İlişkilerde Hedef Kitle. İstanbul: İletişim Yayınları.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	28
Laboratory
Application	14	28
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	7	7
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	7	14
Project Preparation + Presentation	4	100
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	14	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		207
ECTS (30 saat = 1 AKTS )		6