General Information about the Course

Course Code:	HIR201
Course Title:	Mass Communication Theories-I
Course Semester:	3. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 5
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Asst. Prof. Ahmet İlkay Ceyhan
Course Assistants:

Purpose and content of the course

Course Objectives:	To analyze the relations between communication theories and social structure.
Course Objective:	To reveal the basic concepts and arguments of the theories. To clarify the historical, cultural and intellectual context in which theories are produced.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Have an interdisciplinary knowledge and approach on political, economic, cultural, social and legal functioning at local, national and global levels.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Comprehends the validity of mass communication theories in the social framework.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Takes a critical look at everyday issues of mass communication.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Course Introduction
2)	Mass, Mass Communication and Mass Media Theories
3)	Early American Communication Studies
4)	Early American Communication Studies Strong Effects Paradigm
5)	The Problem of Impact in Post-WWII Communication Studies From Limited to Strong Effects
6)	Mass Media Models-1 Laswell-Shannon-Dance-Riley
7)	Mass Media Models-2 Gerbner-Newcomb-Westley & MacLean-Festinger
8)	Frankfurt School Critical Theory and Cultural Industry
9)	British Cultural Studies
10)	Political Economy of Communication
11)	Time, Space and Communication-1 Lerner-Rogers-Innis
12)	Time, Space and Communication-2 McLuhan-Ong-Goody-Watt-Postman
13)	Time, Space and Communication-3 Media and Modernity
14)	Project Presentations
References: -Kaya, Raşit (2009). “İktidar Yumağı: Medya-Sermaye-Devlet”. Ankara: İmge Kitabevi. - Laughey, Dan (2010). “Medya çalışmaları: Teoriler ve Yaklaşımlar.” çev. Ali Toprak. İstanbul: Kalkedon. - Swingewood, Alan (1996). “Kitle Kültürü Efsanesi”. çev. Aykut Kansu. Ankara: Bilim ve Sanat Yayınları. - Hovland, Carl Iver ve Walter Weiss (1992) “Kaynağın Güvenilirliği ve Haberleşmenin Etkinliği üzerindeki Etkisi.” Kitle Haberleşmesi Teorilerine Giriş. Der. ünsal Oskay.. - Maigret, Eric (2011). “Medya ve İletişim Sosyolojisi.” çev. Halime Yücel. İstanbul: İletişim Yayınları.. - Mattelart, Armand ve Michale Mattelart, (1998). “İletişim Kuramları Tarihi”. çev. Merih Zıllıoğlu. İstanbul: İletişim Yayınları. - Bourse, Michel ve Halime Yücel (2012). “İletişim Bilimlerinin Serüveni”. İstanbul: Ayrıntı Yayınları. - Fiske, John (2003). “İletişim çalışmalarına Giriş”. 2. baskı. çev. Süleyman İrvan. Ankara: Bilim ve Sanat Yayınları. - Morva, Oya (2013). “Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi”. İstanbul: Doruk Yayınları. - Gerbner, George (2014). “Kargaşa ve Terör Günlerinde Televizyon Şiddeti.” Medyaya Karşı içinde. çev. İsmail Kovacı ve Veysel Batmaz. İstanbul: Ayrıntı Yayınları. - McQuail, Denis ve Sven Windahl (2005). “İletişim Modelleri: Kitle İletişim çalışmalarında”. çev. Konca Yumlu. Ankara: İmge Yayınevi. - Noelle-Neumann, Elisabeth (2002). “Suskunluk Sarmalı Kuramı’nın Medyayı Anlamaya Etkisi.” Medya Kültür Siyaset. Der. Süleyman İrvan. 2. Basım. Ankara: Alp Yayınları. - Stevenson, Nick (2008). “Medya Kültürleri: Sosyal Teori ve Kitle İletişimi”. çev. Göze Orhon ve Barış Engin Aksoy. Ankara: ütopya Yayınevi. - Türkoğlu, Nurçay (2010). “İletişim Bilimlerinden Kültürel çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar”. İstanbul: Urban Kitap. - Tomlinson, John (1999). Kültürel Emperyalizm: Eleştirel Bir Giriş. çev. Emrehan Zeybekoğlu. İstanbul: Ayrıntı Yayınları. - Chomsky, Noam ve Edward S. Herman (2006). “Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği”. çev. Ender Abadoğlu. İstanbul: Aram Yayıncılık.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical	4	4
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)	8	16
Homework (reading, writing, watching movies, etc.)	8	16
Project Preparation + Presentation	2	30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	7	14
MIDTERM EXAM (Visa)	1	2
Preparing for the General Exam	14	28
GENERAL EXAM (Final)	1	2
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		154
ECTS (30 saat = 1 AKTS )		5