General Information about the Course

Course Code:	HIR203
Course Title:	Copywriting
Course Semester:	3. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 5
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Asst. Prof. Figen Sabırcan
Course Assistants:

Purpose and content of the course

Course Objectives:	To teach the written communication tools used in public relations, what their texts are, their importance, how they are written and presented.
Course Objective:	To recognize the basic rules of copywriting. To know the writing rules of press release, press invitation letter and interview.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The students who succeeded in this course; will learn the rules of writing in the field of public relations.

2) The students who succeeded in this course; will create a persuasive and effective messages to target audiences.

3) The students who succeeded in this course; will learn how to create effective and successful media messages.

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Writing and Communication
2)	Meaning and Expression Disorders
3)	Basic Rules of Copywriting in Public Relations
4)	News Architecture and News Writing Techniques
5)	The Importance and Writing Rules of the Press Release
6)	Applied Press Release Writing I
7)	Applied Press Release Writing II
8)	Importance of Press Invitation Letter and Writing Rules I
9)	Applied Press Invitation Letter Writing I
10)	Applied Press Invitation Letter Writing II
11)	Effective Interview Techniques I
12)	Effective Interview Techniques II
13)	Interview Presentations I
14)	Interview Presentations II
References: Jones, D. (2014). Virginia Woolf’tan Yazarlık Dersleri. İstanbul: Timaş Yayınları. Karasevda, N. (2013). Yazarlık Okulu. İstanbul: Kaldırım Yayınları May, S. (2012). Yaratıcı Yazarlık. İstanbul: Optimist Yayınları İşcen, H. (2207). Yaratıcı Yazarlık Kursu. istanbul: Everest Yayınları Zinsser, W. (2015). İyi Yazmak Üzerine (2.Baskı). İstanbul: Altıkırkbeş Yayınları Sugarman, J. (2007). Copywriting Handbook. USA: Adweek John Wiley & Sons

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	1	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class	1	8
Article Critical	1	2
Article Writing	1	2
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	1	16
Project Preparation + Presentation	1	30
Report Preparation + Presentation	1	30
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	1	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	1	14
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		160
ECTS (30 saat = 1 AKTS )		5