PUBLIC RELATIONS AND ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General Information about the Course

Course Code: HIR108
Course Title: Photography
Course Semester: 2. Semester / Spring
Course Credits:
Theoretical Practical Credit ECTS
2 2 3 4
Language of instruction: TR
Prerequisite of the course: No
Type of course: Necessary
Level of course:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s): Lecturer Murat Demir

Purpose and content of the course

Course Objectives: To know the basis of the art of photography, its theoretical and historical development.
Course Objective: Using the camera correctly. To know photography techniques.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Knows the history of photography and basic concepts.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Analyzes Visual Arts.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Correctly uses the tools used in photography.
  2) Prepares the creation process of a photograph.

Course Topics

Week Subject
Related Preparation Pekiştirme
1) PHOTO HISTORY
2) 19.YY: FOTOĞRAF BİÇİMLERİ VE TÜRLERİ
3) BASIC PRINCIPLES OF DIGITAL PHOTOGRAPH 1
4) BASIC PRINCIPLES OF PHOTOGRAPHY
5) BASIC PHOTO ARRANGEMENTS
6) PHOTO VIEW
7) COMPOSITION AND VISUAL TERMS
8) ADVERTISING PHOTOGRAPHY
9) ADVERTISING PHOTOGRAPHY
10) ADVERTISING PHOTOGRAPHY
11) ADVERTISING PHOTOGRAPHY
12) ADVERTISING PHOTOGRAPHY
13) ADVERTISING PHOTOGRAPHY
14) ADVERTISING PHOTOGRAPHY
References: Wells, L. (2019). The Photography Reader. London: Routledge.
Shore, S. (2007). The Nature of Photographs. New York: Phaidon Press.
Benjamin, W. (1972). A Short History of Photography. Screen, 13(1), 5–26. doi:10.1093/screen/13.1.5 
Szarkowski, J. (2007). The Photographer’s Eye. New York: Museum of Modern Art.
Barthes, R. (1978). Image Music Text. New York: Hill and Wang.
Berger, J. (2016). Görme Biçimleri. İstanbul: Metis Yayıncılık.
Berger, J. (2017). Görünüre Dair Küçük Bir Teoriye Doğru Adımlar. İstanbul: Metis Yayıncılık.
Sontag, S. (2008). Fotoğraf üzerine. İstanbul: Agora Kitaplığı.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
       
Ders Öğrenme Kazanımları

1

2

3

4

Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field. 2 3 1 1
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. 2 3 2 1
3) Identifies the basic concepts and disciplines in his/her field. 3 2 1 2
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. 2 3 1 1
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. 2 3 1 2
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. 1 1 1 2
7) Designs a communication plan by taking responsibility for the problems that may arise in the field. 1 3 1 3
8) Develops new strategies with a critical perspective against the problems that may arise. 2 3 1 2
9) Follows current developments in the field and carries out studies. 2 3 2 2
10) Applies creative persuasion and presentation techniques. 1 1 1 1
11) He/she carries out projects for the benefit of the country and society in which he/she lives. 1 1 1 1
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. 2 1 1 1
13) Determines career goals in line with the information obtained. 1 1 1 1
14) Analyzes and interprets the social and global effects of communication issues. 2 3 1 1

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms 1 % 40
Final 1 % 60
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 28
Laboratory
Application 14 28
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.) 7 21
Project Preparation + Presentation 2 30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams 7 14
MIDTERM EXAM (Visa) 1 1
Preparing for the General Exam 14 14
GENERAL EXAM (Final) 1 1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload 137
ECTS (30 saat = 1 AKTS ) 4