| PUBLIC RELATIONS AND ADVERTISING | |||||
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| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
General Information about the Course
| Course Code: | HIR106 | ||||||||
| Course Title: | Media and Democracy | ||||||||
| Course Semester: | 2. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Necessary | ||||||||
| Level of course: |
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| Course Lecturer(s): | Prof. Dr. Arzu Kihtir |
Purpose and content of the course
| Course Objectives: | To link the concepts of mass media, press and democracy. |
| Course Objective: | To know the content, definition and development of the concept of democracy, the relationship between the emergence of journalism in the West and the development of democracy, the link between media history and democracy. To evaluate the history of media in terms of the history of democracy. |
| Mode of Delivery: | Face to face |
Learning Outcomes
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Knows the concepts related to democracy. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) Comprehends the relationship between media and democracy. |
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2) Analyzes the current rationally. |
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3) Comprehends the relationship between media independence and democracy. |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) It makes accurate and impartial criticism/reports with comprehensive media and democracy cases from the world and Turkey, and creates public opinion. |
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Course Topics
| Week | Subject | ||
| 1) | An overview of the concepts of democracy and media | ||
| 2) | Looking at the concept of democracy in terms of its historical development | ||
| 3) | General characteristics of democratic societies and examples | ||
| 4) | Democracy and media relations. The place of freedom of the press in the development of democracy. Liberal media theory | ||
| 5) | Press power relations Media and politics | ||
| 6) | Importance of public opinion in democracies, definition, political participation | ||
| 7) | Debate: Why journalists must be on the side of democracy, discussion on examples | ||
| 8) | media tools | ||
| 9) | Evolution of media tools and reflections of democracy | ||
| 10) | Democracy reflections in media tools | ||
| 11) | Main tasks of the media and current issues | ||
| 12) | Main tasks of the media and current issues | ||
| 13) | Discussion: Analysis of the current situation of the Turkish media | ||
| 14) | Project Presentations | ||
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Ders - Program Öğrenme Kazanım İlişkisi
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | ||||||||||||||
| 1) Analyzes the problems related to the subject by identifying the problems related to the field. | 3 | 2 | 3 | 3 | 3 | |||||||||
| 2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media. | 2 | 3 | 3 | 3 | 3 | |||||||||
| 3) Identifies the basic concepts and disciplines in his/her field. | 2 | 3 | 3 | 3 | 3 | |||||||||
| 4) Graduates of this program conduct research and analysis in the fields of public relations and advertising. | 3 | 2 | 3 | 3 | 3 | |||||||||
| 5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field. | 3 | 2 | 3 | 3 | 3 | |||||||||
| 6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team. | 1 | 1 | 2 | 2 | 2 | |||||||||
| 7) Designs a communication plan by taking responsibility for the problems that may arise in the field. | 2 | 2 | 3 | 3 | 3 | |||||||||
| 8) Develops new strategies with a critical perspective against the problems that may arise. | 2 | 3 | 3 | 3 | 3 | |||||||||
| 9) Follows current developments in the field and carries out studies. | 2 | 2 | 3 | 2 | 3 | |||||||||
| 10) Applies creative persuasion and presentation techniques. | 1 | 1 | 1 | 1 | 1 | |||||||||
| 11) He/she carries out projects for the benefit of the country and society in which he/she lives. | 2 | 1 | 1 | 1 | 1 | |||||||||
| 12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions. | 1 | 3 | 3 | 3 | 2 | |||||||||
| 13) Determines career goals in line with the information obtained. | 1 | 1 | 1 | 1 | 1 | |||||||||
| 14) Analyzes and interprets the social and global effects of communication issues. | 2 | 3 | 3 | 2 | 2 | |||||||||
Course Teaching, Learning Methods
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Discussion | % 0 | |
| Participation | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Calculation of Workload and ECTS Credits
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | 8 | 24 |
| Article Critical | 3 | 3 |
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | 7 | 14 |
| Project Preparation + Presentation | 1 | 10 |
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 7 | 14 |
| MIDTERM EXAM (Visa) | 1 | 1 |
| Preparing for the General Exam | 13 | 13 |
| GENERAL EXAM (Final) | 1 | 1 |
| Participation | ||
| Discussion | ||
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 122 | |
| ECTS (30 saat = 1 AKTS ) | 4 | |