PUBLIC RELATIONS AND ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Information about the Course

Course Code:

HIR103

Course Title:

Public Relations-I

Course Semester:

1. Semester / Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Prerequisite of the course:

Type of course:

Necessary

Level of course:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Course Lecturer(s):

Prof.Dr. Ruken ÖZGÜL KILANÇ

Purpose and content of the course

Course Objectives:	The aim of this course is to provide students core elements of Public Relations. The course covers different definitions of public relations, development of public relations, public relations and similar application areas (marketing, advertising, publicity), public relations models and campaign process in public relations.
Course Objective:	1. Provide a detailed introduction to the basic concepts of public relations and the development of public relations. 2.Provide that Public Relations experts develop effective and effective solutions to changing conditions 3.Gain the ability to manage the relationship of public relations with other areas 4.Gain knowledge and skills to develop the corporate communication strategy
Mode of Delivery:	Face to face

Learning Outcomes



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) The students who succeeded in this course; will explain the basic principles of public relations.
2) The students who succeeded in this course; will describe public relations and concepts close to public relations.
3) The students who succeeded in this course; will comprehend the public relations practices.
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Course Topics

Week

Subject

Definition and process of communication 1

Definition public relations and interaction with communication

Historical development of public relations

Public Relations Approaches and Comparison

Relations between other areas and public relations

Public relations models I

Public relations models II

Midterm-Home Work Submission

Public relations process and stages-student work review

10)

Corporate Identity-student work review

11)

Corporate Image and student work review

12)

Corporate Social Responsibility-Student Project Evaluation

13)

Sponsorship-Student Project Evaluation

14)

Public Relations and Ethics-Student Project Evaluation

References:

Ruken Özgül Kılanç, Halkla İlişkiler ve Etkinlik Yönetimi, Kriter Yay., 2014.
Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, 2007.
Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara
Grunig, E.J. (2013). Excellence in Public Relations and Communication Management", USA: Routledge Communication Series
Anthony Davis, Halkla İlişkilerin ABC'si, Kapital Medya Hizmetleri, İstanbul, 2006
Dilaver Tengilimlioğlu, yücel Öztürk, İşletmelerde Halkla İlişkiler, Seçkin Yayınları. Ankara, 2004

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	1	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical	1	5
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing	1	28
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)	1	12
Project Preparation + Presentation	1	30
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting	1	6
Oral examination
Preparing for Midterm Exams	1	14
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	1	1
GENERAL EXAM (Final)	1	14
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		153
ECTS (30 saat = 1 AKTS )		5