General Information about the Course

Course Code:	HIR101
Course Title:	Introduction to Advertising-I
Course Semester:	1. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 5
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Necessary
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	Assoc. Prof. Duygu AYDIN ASLANER
Course Assistants:

Purpose and content of the course

Course Objectives:	The aim of this course is to introduce the basic terms of the advertising process and profession, explain how this process works, and how an advertising campaign project is planned and executed.
Course Objective:	To manage each stage of an advertising campaign.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Explain the role of advertising in integrated marketing communication.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Tell the purpose of advertising campaigns.

2) To manage each stage of an advertising campaign.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Knows the main actors in the advertising process.

2) Explain the development process of advertising concept and its relationship with other fields.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	The Transition Process from Production Society to Consumption Society and Advertising
2)	What is advertising ?
3)	The basic concepts and terms of advertising
4)	History and development of advertising.
5)	Advertising Theories
6)	Advertising Appeals
7)	Creative Strategy
8)	Midterm exam
9)	Campaign Goals, Strategy and Budget
9)	Planning/target audience and segmentation
10)	Advertising, brand association, slogan and logo
11)	Types of Advertising
13)	Advertising and Media
14)	Group project presentation
15)	Group project presentation
References: Babacan, M. (2005). Reklamcılık: Temel Kavramlar. Ankara: Detay Yayıncılık. Balta Peltekoğlu, F. (2010). Kavram ve Kuramlarıyla Reklam. İstanbul: Beta Basım A.Ş. Cluley, R. (2017). Essentials of Advertising. New York: Kogan Page Ltd. Deniz, E. (2010). Markalaşma ve Reklam. İstanbul: Kum Saati Yayıncılık. Elden, M., Ulukök, Ö. ve Yeygel, S. (2011). Şimdi Reklamlar… (5. Baskı). İstanbul: İletişim Yayınları. Merter, E. (2003). 80. Yılında Cumhuriyeti Afişleyen Adam: İhap Hulusi Görey. İstanbul: Literatür Yayıncılık.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	5	2	3	4
Program Outcomes
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
3) Identifies the basic concepts and disciplines in his/her field.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100