General Information about the Course

Course Code:	IKU-G-312
Course Title:	Behavioral Marketing
Course Semester:	3. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 3
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Non-Departmental Elective
Level of course:	Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s):	Lecturer Aslı Erdoğdu
Course Assistants:

Purpose and content of the course

Course Objectives:	The main purpose of this course is to investigate all aspects of consumer behavior.
Course Objective:	To be able to look at the topics covered in this course critically and creatively.
Mode of Delivery:	E-Learning

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Can express concepts related to marketing, the effects of marketing on consumer purchasing decisions.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Understand and evaluate the nature of consumers' evaluation and decision-making processes.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) 1. They understand that psychology is present on the marketing options of products. 2. They can explain the basic principles and theories of consumer psychology. 3. Basic changes and analyses can be made under the consumer's decision-making process.

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Consumer Behavior and Marketing
2)	Needs and Consumption
3)	Consumer Behavior Models
4)	Learning and Memory
5)	Motivation and Involvement
6)	Decision Making and Purchasing
7)	General Assessment
8)	Mid-term Exam
9)	Perception and Sensation
10)	Attitude and Attitude Processes
11)	Personality and Self
12)	Culture
13)	Values and Lifestyle
14)	Social Classes and Groups
15)	General Assessment
16)	Final
References: Leon G. Schiffman ve Leslie Lazar Kanuk (2007), Consumer Behavior, Pearson Prentice Hall. William D. Wells ve David Prensky, Consumer Behavior, John Wiley&Sons, Inc.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Practical Final		% 0
Report Submission		% 0
Bütünleme		% 0
Bütünleme Pratik		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Participation		% 0
Discussion		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	16	32
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams	1	2
MIDTERM EXAM (Visa)	1	2
Preparing for the General Exam	1	2
GENERAL EXAM (Final)	1	2
Participation	16	32
Discussion	16	32
Portfolio
Take-Home Exam
Logbook
Total Workload		104
ECTS (30 saat = 1 AKTS )		3