HAIR CARE AND BEAUTY SERVICES
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General Information about the Course

Course Code: IKU-J-314
Course Title: Digital Marketing
Course Semester: 4. Semester / Spring
Course Credits:
Theoretical Practical Credit ECTS
2 0 2 3
Language of instruction: TR
Prerequisite of the course: No
Type of course: Non-Departmental Elective
Level of course:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s): Işıl Büyükgebiz

Purpose and content of the course

Course Objectives:
Course Objective: To be able to explain the basic concepts, structure and development of marketing.
To explain the functions, types and role of digital marketing in marketing.
To be able to define the difference between digital marketing and traditional marketing.
To be aware of the importance and usage areas of digital marketing today.
To have knowledge about the elements that distinguish digital marketing from other marketing techniques.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) They explain basic marketing terms, concepts and techniques. They use their knowledge throughout marketing and specifically in digital marketing. They define the current problems of the age regarding digital marketing. They design the future role and functions of digital marketing. They analyze and have knowledge about the importance of digital marketing for businesses. ​
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week Subject
Related Preparation Pekiştirme
1) Marketing Definitions and Approaches
2) Elements of Marketing
3) History of Marketing and Marketing Mix
4) SWOT Analysis, Introduction to Marketing Techniques ​
5) Marketing Techniques
6) Marketing Techniques
7) Marketing Techniques and Marketing Management ​
8) MidTerm
9) What is Digital Marketing?
10) Elements of Digital Marketing
11) Social Media Marketing
12) Metrics in Digital Marketing
13) E-mail Marketing
14) Display Ads, internet of Things and iBeacon
15) Digital Marketing Planning and Purchasing
References:

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
       
Ders Öğrenme Kazanımları

1

Program Outcomes

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms 1 % 40
Final 1 % 60
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams 7 14
MIDTERM EXAM (Visa) 1 1
Preparing for the General Exam 14 28
GENERAL EXAM (Final) 1 1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload 72
ECTS (30 saat = 1 AKTS ) 2