PHARMACY SERVICES
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General Information about the Course

Course Code: ECH208
Course Title: Sales Management
Course Semester: 4. Semester / Spring
Course Credits:
Theoretical Practical Credit ECTS
2 0 2 3
Language of instruction: TR
Prerequisite of the course: No
Type of course: Necessary
Level of course:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s): Erkan Erdogan

Purpose and content of the course

Course Objectives: By providing information such as awareness of Sales and Marketing concepts, awareness of personality traits required for sales action, sales methods, leadership in sales, effective communication, patient/customer behavior modeling, to ensure that they have the necessary knowledge and equipment for sales activities, especially in community pharmacies, while practicing the profession of Pharmacy Technician
Course Objective: At the end of the semester, it is aimed for each of them to be knowledgeable and equipped about sales and marketing activities for pharmacy needs and to quickly adapt when they start business life
Mode of Delivery: Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)
Skills (Describe as Cognitive and/or Practical Skills.)
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Knowing themselves about Sales Management, Competence, Sales models and taking the right approach to the issues they will encounter while doing their job
  2) Ensuring that communication is established on the right frequency when providing patient consultancy and/or sales regarding customer types and communication
  3) While practicing the profession of Pharmacy Technician, gaining knowledge and competence regarding the pharmacy environment, patient/customer expectations, and workplace perspectives in order to provide correct and ethical guidance as a patient consultant, drug knowledge, the importance of patient communication, and to result in solutions and/or sales for possible demands and needs. targeted

Course Topics

Week Subject
Related Preparation Pekiştirme
1) . Introduction to Sales and Sales Management
1) . Introduction to Sales and Sales Management • Sales Management Concept • Sales Methods • Sales Skills • Effective communication • Patient Behavior Modeling • Successful Salesperson • Sales Increasing Methods - Cross Selling • Leadership in the Sales • Leadership Styles in Patient Approach • Agile Leadership (Motivational Selling) • Category Management • Shelf Management
2) Sales Management Concept
3) Sales Methods
4) Sales Skills
5) Effective communication
6) Patient Behavior Modeling
7) Successful Salesperson
8) Sales Increasing Methods - Cross Selling
9) Leadership in the Sales
10) Leadership Styles in Patient Approach
11) Agile Leadership (Motivational Selling)
12) Category and Shelf Management
13) Review
14) Review
References: 1) Frances M. Stern, Ron Zemke (1992), Satış ve Satış Yöntemi - Stressiz Satış, Rota
2) Robert Shook (1989), Satışta Daha Başarılı Olmanın Sırları, İlgi
3) Carmine Gallo (2019), Hikaye Anlatıcısının Sırrı, Aganta
4) Murat Selçuk (2020), Eczane Mühendisliği - Eczane Tasarımı, Fortiks
5) Philip Kotler (2020), Marketing Insight from A to Z, John Wiley&Sons
6) Philip Kotler, Herwawan Kartajaya, Iwan Setiawan (2022), Pazarlama 4.0 Gelenekselden Dijitale Geçiş, Optimist

Ders - Program Öğrenme Kazanım İlişkisi

No Effect 1 Lowest 2 Average 3 Highest
       
Ders Öğrenme Kazanımları

1

2

3

Program Outcomes
1) Has knowledge of prescription and non-prescription drugs, medicinal products, cosmetic preparations, medical supplies and other health-related products offered in the pharmacy.
2) Has the knowledge and equipment about the administration and use of the drug to the patient.
3) Has knowledge of pharmaceutical care service by providing safe drug use.
4) Has the knowledge to recognize the drug, ensure its quality, control and standardize it.
5) Has knowledge about pharmaceutical raw materials and drug forms.
6) Has knowledge of ethical principles and rules in the field of Pharmacy Services Program.
7) Uses basic computer programs and related technologies related to the Pharmacy Services Program.
8) It maintains the devices and laboratory and ensures their operability.
9) It follows the stocks of all pharmaceutical and non-pharmaceutical products, determines the requirements, and gives orders to the relevant warehouse/companies in a timely and complete manner.
10) It checks the compatibility of all products entering the pharmacy with the order form and invoice and ensures that they are shelved.
11) It ensures that the expired products are determined and destroyed in accordance with the legal rules and methods together with the pharmacist.
12) Take or ensure to be taken measures related to occupational health and safety together with the pharmacist.
13) Organizes the archive of documents in the pharmacy.
14) Gains the ability to use basic knowledge and skills related to the field, to interpret and evaluate data, and to identify and resolve potential problems.
15) With the awareness of the necessity of lifelong learning, they gain the ability to follow the developments in science and technology and to renew themselves constantly.
16) Acts in accordance with the laws, regulations, regulations and professional ethics rules regarding duties, rights and responsibilities as an individual.
17) It gives information about the service carried out depending on the needs of the patient/customer.
18) It organizes the work, takes personal responsibility when necessary, while fulfilling its professional duties with the awareness of teamwork.
19) He/she conveys his/her thoughts through written and verbal communication at the level of basic knowledge and skills on the subjects related to his/her field.
20) It ensures that all medicines and other health-related products offered in the pharmacy are presented correctly.
21) It maintains the devices in the pharmacy and the pharmacy laboratory, and ensures that the drugs are stored in the right conditions.
22) It assists the pharmacist in supplying the necessary materials for drug preparation, archiving documents, warehouse drug tracking, and drug sales.
23) Have certified training on occupational health and safety.
24) Can practice basic first aid.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Practice Exam % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Special Course Internship (Work Placement) % 0
Field Study % 0
Article Critical % 0
Article Writing % 0
Module Group Study % 0
Brainstorming % 0
Role Playing + Dramatizing % 0
Out of Class Study % 0
Preliminary Work, Reinforcement % 0
Application Repetition etc. % 0
Homework (reading, writing, watching movies, etc.) % 0
Project Preparation + Presentation % 0
Report Preparation + Presentation % 0
Presentation / Seminar Preparation + Presenting % 0
Oral examination % 0
Midterms % 0
Final % 0
Report Submission % 0
Bütünleme % 0
Kanaat Notu % 0
Committee % 0
Yazma Ödev Dosyası % 0
Portfolio % 0
Take-Home Exam % 0
Logbook % 0
Discussion % 0
Participation % 0
total % 0
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 0
total % 0

Calculation of Workload and ECTS Credits

Activities Number of Activities Workload
Course Hours 14 28
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
MIDTERM EXAM (Visa)
Preparing for the General Exam
GENERAL EXAM (Final)
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload 28
ECTS (30 saat = 1 AKTS ) 0