General Information about the Course

Course Code:	SBK707
Course Title:	Communication and Public Relations
Course Semester:	7. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 2 0 2 3
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Alan İçi Seçmeli
Level of course:	Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Course Lecturer(s):	PROF.DR.RUKEN ÖZGÜL KILANÇ
Course Assistants:

Purpose and content of the course

Course Objectives:	It is aimed to convey the basic information about the phenomenon of communication with its unifying feature beyond the evidence for all disciplines, as well as to convey the messages of all institutions and people who want to express themselves, and to examine communication and Public Relations together through practical examples.
Course Objective:	Establishing, monitoring and evaluating the strategy that aims to achieve the purpose of the Communication and Public Relations process. In this context, the aim is to discuss the factors that should be taken into consideration and avoided in establishing a communication, through practices, projects and examples.
Mode of Delivery:

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Opening lecture and course overview
2)	Birth of the concept of communication
3)	Concept of communication, sociality and communication process
4)	Communication process elements and public relations
5)	Communication types I-II
6)	Public Relations and Communication Models I
7)	Differences and similarities between types of communication
8)	Communication and PR Models II-Student Work Discussion- midterm exam
9)	Communication and PR Models II-Student Work Discussion
10)	Communication and PR Models III-Student Work Discussion
11)	Comparisons of Communication and PR Models-Student Studies Discussion
12)	Determining and discussing communication and PR functions through the application - Student Work Presentation
13)	Discussing communication barriers and types within the framework of basic principles in a communication process - Student Work Presentation
14)	Communication; Discussing the interaction of design, implementation and reputation management - Student Work Presentation
References: 1 Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, 2007. 2. -Ruken Özgül Kılanç, Halkla İlişkiler ve Etkinlik Yönetimi, Kriter Yay., 2014. 3. Judith Lazar, İletişim Bilimi, çev. Cengiz Anık, Vadi Yayınları, Ankara 4. Oskay, Ünsal. İletişimin ABC’si, İstanbul: İnkılâp Yayınevi, 2014 5. Lazar, Judith. İletişim Bilimi, Ankara: Vadi Yayınları, 2001. 6. McQuail, Denis ve Windahl, Sven. İletişim Modelleri, Ankara: İmge Kitabevi, 2005 7. Bourse, Michel ve Yücel, Halime. İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yayınları, 2012 8. Tutar, Hasan ve Yılmaz M.Kemal. Genel İletişim kavramlar ve Modeller, Ankara: Seçkin Yay., 2008

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları
Program Outcomes
1) He/She has theoretical knowledge in the fields of politics, management, political history, economy and law. They can compare and express them in writing. Follows national and international developments in the field of Political Science and Public Administration, knows the main problems.
2) Follows national and international developments in the field of Political Science and Public Administration, knows the main problems. Can use qualitative and quantitative Social Science research methods.
3) Gains the sensitivity of being a responsible individual towards the society, social environment and himself/herself.
4) He/She works individually on the subjects in the field of Political Science and Public Administration.
5) Uses research techniques, analytical thinking ability and knowledge related to the field.
6) Can look at concepts, theories and global issues objectively and critically.
7) Develops strategies and policies in case-oriented studies.
8) Has the ability to make interdisciplinary and multi-disciplinary interpretation and analysis, and can establish relationships between different social sciences.
9) Expresses analysis results and research findings in various formats, primarily articles, reports and presentations.
10) He/She is ready to adapt comfortably to professional, academic and civil society.
11) Have sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments	1	% 10
Presentation	1	% 10
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 20
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100