PUBLIC RELATIONS AND ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

PROGRAM INFORMATION

Assoc. Prof. Ahmet İlkay CEYHAN
Head of Department
E-Mail: ilkay.ceyhan@kent.edu.tr
Telephone:

PURPOSE OF THE PROGRAM:

This program aims to train qualified individuals who have communication skills, act in accordance with the ethical rules of the profession, are aware of the society they live in and can take on their responsibilities.

DEGREE AWARDED:

The students who successfully complete the program are awarded the degree of Lisans of .

REGISTRATION REQUIREMENTS:

Student admission to this program is made by ÖSYM according to central exams. Foreign students are accepted to this program with their internationally accepted high school graduation diploma and internationally valid exam results.

GRADUATION REQUIREMENTS:

İlgili programdan mezun olacak öğrenci aşağıdaki şartları yerine getirmek durumundadır:
Students must be successful in all of the courses in the curriculum within the relevant period and their GPA must be at least 2.00 out of 4.00.

RECOGNITION OF PRIOR LEARNING:

Change of department, lateral transfer, admission of foreign students and exemption from previous courses are made within the framework of the relevant legislation.

PROGRAM QUALIFICATION:

Bilgi (Described as Theoritical and/or Factual Knowledge.)
1) Analyzes the problems related to the subject by identifying the problems related to the field.
2) Identifies the basic concepts and disciplines in his/her field.
Beceriler (Describe as Cognitive and/or Practical Skills.)
3) Compares the knowledge and facts in the field with fields such as Sociology, Journalism, Television and Media.
4) Graduates of this program conduct research and analysis in the fields of public relations and advertising.
5) Determines the problems encountered in public relations and advertising activities by making use of the theoretical and applied knowledge gained in the field.
Yetkinlikler (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
6) Takes part in public relations campaigns and advertising projects and fulfills the tasks assigned to him/her within the team.
7) Designs a communication plan by taking responsibility for the problems that may arise in the field.
8) Develops new strategies with a critical perspective against the problems that may arise.
9) Follows current developments in the field and carries out studies.
10) Applies creative persuasion and presentation techniques.
11) He/she carries out projects for the benefit of the country and society in which he/she lives.
12) Expresses his/her ideas about advertising and public relations effectively to relevant persons and institutions.
13) Determines career goals in line with the information obtained.
14) Analyzes and interprets the social and global effects of communication issues.

QUALIFICATION REQUIREMENTS AND RULES PRESENTED IN THE PROGRAM:

All of the work (theoretical lecture, practice, seminar, individual study, exams, homework, etc.) that a student must do in order to successfully complete a course is expressed in the European Credit Transfer System (ECTS).
ECTS is a student-centered credit system based on the student's workload. The student is obliged to take at least 30 ECTS courses each semester.
When the student graduates, the success status is determined by the ACADEMIC GRADE AVERAGE.
Success in a course is determined by evaluating the mean of the midterm exam grade and the final or make-up exam grade. In order for the student to graduate, he/she must have succeeded in all the courses with a minimum of 120 ECTS credits in the curriculum, and his/her GPA must be at least 60 out of 100. For detailed information, you can refer to the "Istanbul Kent University Associate and Undergraduate Degree Education and Examination Regulations".

EXAMS, MEASUREMENT AND EVALUATION:

40% Midterm, 60% Final Exam

NQF-HETR/ASSOCIATION WITH PROGRAM OUTPUTS:

31 - Sosyal ve Davranış Bilimleri

TR-NQF-HE Main Field Descriptors
31 - Sosyal ve Davranış Bilimleri		 Program Outcomes TR-NQF-HE 6 (Bachelor) Level Descriptors
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Bilgi
Kuramsal - Olgusal 1 1 Kuramsal - Olgusal
2
3
4
5
6
Beceriler
Bilişsel - Uygulamalı 1 1 Bilişsel - Uygulamalı
2 2
3
4
5
Yetkinlikler
Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği 1 1 Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
2 2
3 3
4
5
Öğrenme Yetkinliği 1 1 Öğrenme Yetkinliği
2 2
3 3
4
5
6
7
İletişim ve Sosyal Yetkinlik 1 1 İletişim ve Sosyal Yetkinlik
2 2
3 3
4 4
5 5
6
7
Alana Özgü Yetkinlik 1 1 Alana Özgü Yetkinlik
2 2
3
4