General Information about the Course

Course Code:	SGY510
Course Title:	Communication and Public Relations in Healthcare Sector
Course Semester:	1. Semester / Fall
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 6
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Alan İçi Seçmeli
Level of course:	Master TR-NQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Course Lecturer(s):	Asst. Prof. Figen Sabırcan
Course Assistants:

Purpose and content of the course

Course Objectives:	The aim is to establish the theoretical infrastructure of health communication, to give a foresight about the interdisciplinary nature of this field, and to comprehend the field of public relations as a method used in health communication.
Course Objective:	It is aimed that students will develop their health professional-patient communication skills as the realization level of health communication, evaluate the methods and strategies used in the health communication campaign process, and explain the importance of public relations in health communication.
Mode of Delivery:	Face to face

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Students taking the course can explain the field of health communication, its history and efforts to limit it academically

2) Students can explain the methods used in health communication

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	Introduction to Communication and Health
2)	Health Communication and Development of Health Communication Understanding
3)	Social Marketing in Health Communication
4)	Media Advocacy in Health Communication
5)	Media and Health
6)	Public Relations in Health Communication - I
7)	Public Relations in Health Communication
8)	Target Audience in Health Communication - I
9)	Target Audience in Health Communication -II
10)	Evaluation of Communication in terms of Health Communication (Interpersonal Communication)
11)	Evaluation of Communication in terms of Health Communication (Intergroup Communication)
12)	Health Services, Features and Empathic Communication in Health Services
13)	Health Communication Campaigns - I
14)	Health Communication Campaigns - II
References: Okay, A. (2007). Sağlık İletişimi. İstanbul: MediaCat Kitapları Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. İstanbul: Nobel Yayınevi İlhan, M. (2018). Sağlık Çalışanlarının İletişimi. İstanbul: Beta Yayıncılık Thomas, K.R. (2010). Health Communication. New York: Springer-Verlag Yüksel, E. (2020) Bütün Yönleriyle Sağlık İletişimi Kuram, Uygulama ve Tartışmalar. Literatürk Academia

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2
Program Outcomes
1) To be able to understand and apply professional, legal and ethical principles with a sense of social responsibility in the stages of collecting, interpreting, announcing and applying data related to the field.
2) To be able to understand and manage social and professional relationships.
3) To have advanced theoretical and applied knowledge through course materials and other scientific resources containing the most up-to-date information in the field of health management, and thus to evaluate a health business within its own environment.
4) To comprehend and analyze the basic concepts and functions of health management at the level of expertise.
5) To be able to follow current and developing trends in health management with professional English proficiency.
6) To be able to comprehend all aspects of the subjects related to the profession.
7) To be able to take responsibility as a team member in order to solve the problems encountered in practice.
8) To be able to think interdisciplinary and to perform effective teamwork.
9) To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
10) To be able to determine the learning needs with the lifelong learning and self-learning skills gained and to carry out advanced studies to overcome these.
11) To be able to see, correctly interpret and evaluate business opportunities in the health sector.
12) To be able to inform the relevant people and institutions on the issues related to the field; To be able to convey solution proposals for the problems supported by qualitative and quantitative data in writing or orally.
13) To be able to use information and communication technologies at the level required by the field.
14) To be able to produce innovative and creative ideas and to put these ideas into practice.

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	1	42
Laboratory
Application
Practice Exam	1	30
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical	1	21
Article Writing	1	9
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)
Homework (reading, writing, watching movies, etc.)
Project Preparation + Presentation	1	28
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
MIDTERM EXAM (Visa)	1	1
Preparing for the General Exam	1	28
GENERAL EXAM (Final)	1	1
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		160
ECTS (30 saat = 1 AKTS )		5