HEALTH MANAGEMENT MASTER'S PROGRAM (WITH THESIS) | |||||
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Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code: | SGY510 | ||||||||
Course Title: | Communication and Public Relations in Healthcare Sector | ||||||||
Course Semester: | 1. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Alan İçi Seçmeli | ||||||||
Level of course: |
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Course Lecturer(s): | Asst. Prof. Figen Sabırcan |
Course Objectives: | The aim is to establish the theoretical infrastructure of health communication, to give a foresight about the interdisciplinary nature of this field, and to comprehend the field of public relations as a method used in health communication. |
Course Objective: | It is aimed that students will develop their health professional-patient communication skills as the realization level of health communication, evaluate the methods and strategies used in the health communication campaign process, and explain the importance of public relations in health communication. |
Mode of Delivery: | Face to face |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Students taking the course can explain the field of health communication, its history and efforts to limit it academically |
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2) Students can explain the methods used in health communication |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Introduction to Communication and Health | ||
2) | Health Communication and Development of Health Communication Understanding | ||
3) | Social Marketing in Health Communication | ||
4) | Media Advocacy in Health Communication | ||
5) | Media and Health | ||
6) | Public Relations in Health Communication - I | ||
7) | Public Relations in Health Communication | ||
8) | Target Audience in Health Communication - I | ||
9) | Target Audience in Health Communication -II | ||
10) | Evaluation of Communication in terms of Health Communication (Interpersonal Communication) | ||
11) | Evaluation of Communication in terms of Health Communication (Intergroup Communication) | ||
12) | Health Services, Features and Empathic Communication in Health Services | ||
13) | Health Communication Campaigns - I | ||
14) | Health Communication Campaigns - II | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
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Program Outcomes | ||||||||||||||
1) To be able to understand and apply professional, legal and ethical principles with a sense of social responsibility in the stages of collecting, interpreting, announcing and applying data related to the field. | ||||||||||||||
2) To be able to understand and manage social and professional relationships. | ||||||||||||||
3) To have advanced theoretical and applied knowledge through course materials and other scientific resources containing the most up-to-date information in the field of Health Management, and thus to evaluate a health business within its own environment. | ||||||||||||||
4) To comprehend and analyze the basic concepts and functions of health management at the level of expertise. | ||||||||||||||
5) To be able to follow current and developing trends in health management with professional English proficiency. | ||||||||||||||
6) To be able to comprehend all aspects of the subjects related to the profession. | ||||||||||||||
7) To be able to take responsibility as a team member in order to solve the problems encountered in practice. | ||||||||||||||
8) To be able to think interdisciplinary and to perform effective teamwork. | ||||||||||||||
9) To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. | ||||||||||||||
10) To be able to determine the learning needs with the lifelong learning and self-learning skills gained and to carry out advanced studies to overcome these. | ||||||||||||||
11) To be able to see, correctly interpret and evaluate business opportunities in the health sector. | ||||||||||||||
12) To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey solution proposals for the problems supported by qualitative and quantitative data in writing or orally. | ||||||||||||||
13) To be able to use information and communication technologies at the level required by the field. | ||||||||||||||
14) To be able to produce innovative and creative ideas and to put these ideas into practice. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 1 | 42 |
Laboratory | ||
Application | ||
Practice Exam | 1 | 30 |
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | 1 | 21 |
Article Writing | 1 | 9 |
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | 1 | 28 |
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | ||
MIDTERM EXAM (Visa) | 1 | 1 |
Preparing for the General Exam | 1 | 28 |
GENERAL EXAM (Final) | 1 | 1 |
Participation | ||
Discussion | ||
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 160 | |
ECTS (30 saat = 1 AKTS ) | 5 |