| Course Objectives: |
Course Objective: The objective of this course is to examine how individuals present themselves on social media platforms, exploring the social and psychological origins of these presentations. The course aims to investigate how individuals construct their digital identities, the relationships they establish with their audiences, and how social media shapes individual self-perception. It also focuses on topics such as identity management, image creation, and perception processes in social media interactions.
Course Goals:
1. Understanding Digital Identity and Self-Presentation: Exploring how individuals present themselves on social media platforms, examining the social, psychological, cultural, and economic factors that influence these presentations.
2. Theoretical Framework and Approaches: Analysing how theoretical models developed around social media and self-presentation (e.g., Goffman's Theory of Self-Presentation) can be applied to the digital world.
3. Awareness of Image and Identity Management in Social Media: Discovering how social media users manage their identities and the individual and societal impacts of this management.
4. Awareness of Privacy and Digital Ethics: Recognizing important issues related to privacy and ethics in social media use and develop an ethical framework for behaviour in the digital world.
5. Examining the Social and Psychological Effects of Social Media: Investigating the impact of identity management and presentation on individuals' social, psychological, and emotional states on social media platforms.
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| Course Objective: |
Course Objectives:
1. Developing a Critical Approach to Self-Presentation: Encouraging students to develop a critical perspective on self-presentation on social media; to understand how individuals create images and construct their identities.
2. Investigating Digital Identity and Image Management: Students will gain the ability to analyse their digital identities and be aware of their social media usage. They will also learn online image management strategies and be able to organize their social media content consciously.
3. Conscious Use of Algorithms and Surveillance Systems: Students will become conscious social media users by analysing the effects of algorithms and surveillance mechanisms on self-presentation.
4. Gaining Awareness of Privacy and Ethical Issues: Students will learn to pay attention to ethical and privacy issues in social media use, enabling them to act within ethical guidelines in the digital world.
5. Analyzing the Social and Psychological Effects of Digital Self-Presentation: Understanding the social and psychological effects of identity presentation on individuals, particularly analyzing the effects on youth and communities.
These goals and objectives aim to provide students with both theoretical knowledge about social media and self-presentation and the skills to apply this knowledge in the real world. By the end of the course, students are expected to manage their identities on social media platforms more consciously and effectively, taking social, psychological, and ethical factors into account.
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| Mode of Delivery: |
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) 1. Theoretical Lessons and Reading Materials
o Method: Weekly lessons provide theoretical knowledge, and students engage in readings about self-presentation, social media theories, and psychological and sociological analyses.
o Outcome: Students develop a theoretical foundation regarding self-presentation on social media.
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2) 2. Case Analyses and Field Research
o Method: Real social media profiles, digital content, and phenomena are presented as examples for case analyses. Students develop their analysis skills by examining different aspects of self-presentation.
o Outcome: Students critically evaluate social media examples and apply their theoretical knowledge to practical analyses.
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3) 3. Sociological Approaches and Group Discussions
o Method: Discussions on social media usage and self-presentation are conducted in-class and in online forums. These discussions enable students to exchange ideas and develop critical thinking skills.
o Outcome: By understanding different perspectives, students gain a deeper understanding of the social and cultural dimensions of self-presentation.
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4) 4. Digital Media Usage and Analysis
o Method: Students learn about digital tools that analyse follower behaviours and content dissemination on social media. The effects on self-presentation are explored.
o Outcome: Students learn to use digital media tools to understand content dissemination and user behaviours on social media, allowing them to examine the effects of algorithms and self-presentation.
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5) 5. This course provides students with a comprehensive examination of the theoretical, practical, and analytical aspects of self-presentation on social media. By emphasizing both individual and group work, the course aims to equip students with the skills to be effective and conscious users in the world of social media.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
| Related Preparation |
Pekiştirme |
| 1) |
1. Week 1: Introduction and Basic Concepts
o Topic: Introduction to social media, digital identity, self, and presentation concepts.
o Objective: Introducing the fundamental concepts of self-presentation on social media and clarify the overall objectives of the course.
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| 2) |
2. Week 2: The Development of Social Media and Digital Identity
o Topic: Historical development of social media, formation of digital identity, and the foundations of online existence.
o Objective: Understanding how digital identity emerged and how social media platforms affect individual identities.
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| 3) |
Week 3: Goffman and the Theory of Self-Presentation
o Topic: Erving Goffman’s theory of self-presentation, concepts of "stage" and "backstage" in daily life.
o Objective: Learning how Goffman’s theory of self-presentation can be applied in the context of social media.
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| 4) |
4. Week 4: Identity and Image Management on Social Media
o Topic: How users present themselves on social media, identity management, and image strategies.
o Objective: Analysing how individuals consciously create images on social media platforms.
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| 5) |
5. Week 5: Selfie Culture and Visual Self-Presentation
o Topic: Selfie culture, visual media, and how individuals present their identities through visual images.
o Objective: Discussing the effects of visual presentations on digital identity.
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| 6) |
6. Week 6: Privacy and Surveillance
o Topic: Privacy on social media, use of personal data, and the surveillance society.
o Objective: Understanding how individual privacy is affected on social media and the use of data.
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| 7) |
7. Week 7: Performance and Authenticity on Social Media
o Topic: The balance between authentic self-presentation and performance on digital platforms.
o Objective: Questioning whether social media users behave authentically or performatively.
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| 8) |
8. Week 8: Algorithms and Self-Presentation
o Topic: How algorithms shape social media content and their effects on self-presentation.
o Objective: Investigating how social media algorithms guide the ways individuals present themselves.
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| 9) |
9. Week 9: Social Capital and the Like Economy
o Topic: The concept of social capital through likes, followers, and comments on social media platforms.
o Objective: Understanding the impact of social media interactions on individual self-presentation.
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| 10) |
10. Week 10: Gender and Identity Presentation
o Topic: Gender roles on social media, gender identity, and the effects of social expectations on digital identity.
o Objective: Analysing how gender is presented on social media and how gender norms are reproduced.
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| 11) |
11. Week 11: Cultural Differences and Global Self-Presentation
o Topic: How social media users present their identities in different cultural contexts.
o Objective: Understanding the cultural dimensions of global digital identity presentations.
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| 12) |
12. Week 12: Micro-Celebrities and Influencers on Social Media
o Topic: Identity presentation strategies of micro-celebrities (influencers) and content creators on social media.
o Objective: Understanding how influencers shape their digital identities and interact with their followers.
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| 13) |
13. Week 13: Social Media and Mental Health
o Topic: The effects of social media use on individuals' mental health and the pressure of digital self-presentation.
o Objective: Evaluating the psychological effects of digital identity management on individuals.
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| 14) |
Week 14: General Evaluation
• Overall evaluation of the course
• Participants’ opinions and suggestions
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| References: |
GOFFMAN, E. (2014). Günlük Yaşamda Benliğin Sunumu (B. Cezar, Çev.). İstanbul: Metis Yayınları.
BAUDRİLLARD, J. (2012), Tüketim Toplumu, (Çev.: H. Deliceçaylı ve F. Keskin), İstanbul: Ayrıntı Yay.
DEBORD, G. (1996), Gösteri Toplumu ve Yorumlar, (Çev.: A. Ekmekçi ve O. Taşkent), İstanbul: Ayrıntı Yayınları.
LASCH, C. (2006), Narsisizm Kültürü, Ankara: Bilim ve Sanat Yayınları.
TUFEKCİ, Z. (2018). Twitter and Tear Gas: The Power and Fragility of Networked Protest. Yale University Press.
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| Q & A |
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| Case Problem Solving/ Drama- Role/ Case Management |
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| Laboratory |
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| Quantitative Problem Solving |
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| Fieldwork |
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| Group Study / Assignment |
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| Individual Assignment |
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| WEB-based Learning |
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| Internship |
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| Practice in Field |
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| Project Preparation |
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| Report Writing |
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| Seminar |
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| Supervision |
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| Social Activity |
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| Occupational Activity |
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| Occupational Trip |
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| Application (Modelling, Design, Model, Simulation, Experiment et.) |
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| Reading |
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| Thesis Preparation |
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| Field Study |
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| Student Club and Council Activities |
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| Other |
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| Logbook |
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| Interview and Oral Conversation |
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| Research |
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| Watching a movie |
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| Bibliography preparation |
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| Oral, inscribed and visual knowledge production |
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| Taking photographs |
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| Sketching |
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| Mapping and marking |
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| Reading maps |
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| Copying textures |
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| Creating a library of materials |
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| Presentation |
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| Semester Requirements |
Number of Activities |
Level of Contribution |
| Attendance |
|
% 0 |
| Laboratory |
|
% 0 |
| Application |
|
% 0 |
| Practice Exam |
|
% 0 |
| Quizzes |
|
% 0 |
| Homework Assignments |
|
% 0 |
| Presentation |
|
% 0 |
| Project |
|
% 0 |
| Special Course Internship (Work Placement) |
|
% 0 |
| Field Study |
|
% 0 |
| Article Critical |
|
% 0 |
| Article Writing |
|
% 0 |
| Module Group Study |
|
% 0 |
| Brainstorming |
|
% 0 |
| Role Playing + Dramatizing |
|
% 0 |
| Out of Class Study |
|
% 0 |
| Preliminary Work, Reinforcement |
|
% 0 |
| Application Repetition etc. |
|
% 0 |
| Homework (reading, writing, watching movies, etc.) |
|
% 0 |
| Project Preparation + Presentation |
|
% 0 |
| Report Preparation + Presentation |
|
% 0 |
| Presentation / Seminar Preparation + Presenting |
|
% 0 |
| Oral examination |
|
% 0 |
| Midterms |
1 |
% 40 |
| Final |
1 |
% 60 |
| Practical Final |
|
% 0 |
| Report Submission |
|
% 0 |
| Bütünleme |
|
% 0 |
| Bütünleme Pratik |
|
% 0 |
| Kanaat Notu |
|
% 0 |
| Committee |
|
% 0 |
| Yazma Ödev Dosyası |
|
% 0 |
| Portfolio |
|
% 0 |
| Take-Home Exam |
|
% 0 |
| Logbook
|
|
% 0 |
| Participation |
|
% 0 |
| Discussion |
|
% 0 |
| total |
% 100 |
| PERCENTAGE OF SEMESTER WORK |
|
% 40 |
| PERCENTAGE OF FINAL WORK |
|
% 60 |
| total |
% 100 |
| Activities |
Number of Activities |
Workload |
| Course Hours |
14 |
28 |
| Laboratory |
|
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| Application |
|
|
| Practice Exam |
|
|
| Special Course Internship (Work Placement) |
|
|
| Field Work |
|
|
| Study Hours Out of Class |
14 |
28 |
| Article Critical |
|
|
| Article Writing |
|
|
| Module Group Study |
|
|
| Brainstorming |
|
|
| Role Playing + Dramatizing |
|
|
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
| Homework (reading, writing, watching movies, etc.) |
|
|
| Project Preparation + Presentation |
|
|
| Report Preparation + Presentation |
|
|
| Presentation / Seminar Preparation + Presenting |
|
|
| Oral examination |
|
|
| Preparing for Midterm Exams |
7 |
7 |
| MIDTERM EXAM (Visa) |
1 |
1 |
| Preparing for the General Exam |
14 |
28 |
| GENERAL EXAM (Final) |
1 |
1 |
| Participation |
|
|
| Discussion |
|
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| Portfolio |
|
|
| Take-Home Exam |
|
|
| Logbook
|
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| Total Workload |
93 |
| ECTS (30 saat = 1 AKTS ) |
3 |
