General Information about the Course

Course Code:	IKU-N-412
Course Title:	Public Relations Tools and Techniques
Course Semester:	4. Semester / Spring
Course Credits:	Theoretical Practical Credit ECTS 3 0 3 4
Language of instruction:	TR
Prerequisite of the course:	No
Ders İş Deneyimini Gerektiriyor mu?:	No
Type of course:	Non-Departmental Elective
Level of course:	Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Course Lecturer(s):	PROF.RUKEN ÖZGÜL KILANÇ
Course Assistants:

Purpose and content of the course

Course Objectives:	In this course, it is aimed to be able to choose the right place and frequency of Public Relations tools that will suit the message given, the target, the recorded audience and the current conditions when organizing internal or external Public Relations Events and presenting promotional efforts.
Course Objective:	I. Gain an overview of the concept of Public Relations and information about its tools II. Understands the importance of public relations management by mastering written, verbal and visual communication practices. III. Gains the ability to make plans with the selection of tools used in public relations campaigns.
Mode of Delivery:	E-Learning

Learning Outcomes

Knowledge (Described as Theoritical and/or Factual Knowledge.)

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Course Topics

Week	Subject
Related Preparation	Pekiştirme
1)	.
2)	.
3)	.
4)	.
5)	.
6)	.
7)	.
8)	.
9)	.
10)	.
11)	.
12)	.
13)	.
14)	.
15)	.
References: Prof. Dr. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, 2007. Ruken Özgül Kılanç, Halkla İlişkiler ve Etkinlik Yönetimi, Kriter Yay. 2014 Ruken Özgül Kılanç, İtibar Yönetimi ve Öyküleme, Kriter Yay. 2020 İrfan Erdoğan, Teori ve Pratikte Halkla İlişkiler) James G. Grunig, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, Rota yay. 2005

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları
Program Outcomes
1) xxx
2) xxx
3) xxx
4) xxx
5) xxx
6) xxx
7) xxx
8) xxx
9) xxx
10) xxx
11) xxx
12) xxx
13) xxx

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms		% 0
Final		% 0
Report Submission		% 0
Bütünleme		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Discussion		% 0
Participation		% 0
total		% 0
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 0
total		% 0