VISUAL COMMUNICATION DESIGN (ENGLISH)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Information about the Course

Course Code:

VCD706

Course Title:

Creative Thinking and Aesthetics in Art

Course Semester:

4. Semester / Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3		3	4

Language of instruction:

Prerequisite of the course:

Type of course:

Departmental Elective

Level of course:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Course Lecturer(s):

Purpose and content of the course

Course Objectives:	The aim of this course is to provide the students with the ability to process theoretical knowledge related to the creative inquiry of visual communication design and to present and present the projects based on technology-based visualization.
Course Objective:	It enables the student to develop skills in visualization by using inquiry, resource searching, writing and new media technologies within the expectations of the sector.
Mode of Delivery:

Learning Outcomes



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Identifies design problems and outlines the design process.
2) Examines designs critically in the direction of semiotics.
3) Uses technological innovations competently with the projects designed by using computer programs.
4) Uses new media technologies in presenting the designed project.
5) Synthesizes the information related to the social sciences and related art disciplines and visual communication design with his studies in line with the principles of semiotics.
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Course Topics

Week

Subject

Meeting and Introduction

Creativity and Creativity in Advertising

Developing Creative Perspective

How To Be Creative in Advertising Design

Basics of Ad Design: Logo, Layout, Key Visual

Design for a Fictive Brand

Logo Design I

Logo Design II

Midterm

10)

Print Ad Design I

11)

Print Ad Design II

12)

Presentations I

13)

Presentations II

14)

Presentations III

References:

Arnheim, R. (2009). Görsel Düşünme. İstanbul: Metis Yayıncılık.

Günay, D., & Parsa, A. (2013). Görsel Göstergebilim, İmgenin Anlamlandırılması. İstanbul: Es Yayınları.

Guiraud, P. (2016). İmge. (M. Yalçın, Çev.). İstanbul: İmge Kitabevi.

Jung, G. (1966). The Spirit in Man, Art, and Literature. New York: Pantheon Books.

MacKinnon, D. (1970). Creativity. In J. D. Roslansky (Ed.), Creativity: A Discussion at the Nobel Conference. Amsterdam: North Holland Publishing Company.

Ders - Program Öğrenme Kazanım İlişkisi

No Effect	1 Lowest	2 Average	3 Highest

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes
1) Creates innovative and original designs by translating abstract and concrete concepts into creative thinking.	2
1) Synthesizes technological innovations proficiently within the field.	1
1) Compares scientific, social, economic, legal, and political developments with the theoretical knowledge, principles, and concepts of visual communication design.
1) Analyzes the methods and techniques associated with the field of Visual Communication Design.
1) Understanding the theoretical information, principles, and concepts of visual communication design is essential.	2
1) Creates creative and impactful designs either individually or collaboratively in groups.	2
2) Integrates knowledge from social sciences and related art disciplines into visual communication design.	3
2) Strengthens field research by incorporating diverse perspectives.
2) "Analyzes and articulates the key stages of a visual communication design process, aligning with the development of program outcomes for the Faculty of Visual Communication."
2) Emphasizes the importance of lifelong learning.
2) Describing the features of computer programs used in design:	2
2) Synthesizes research and development projects with a critical approach to find solutions to problems in the field of visual communication design from diverse perspectives.
3) Strengthens the aesthetic perspective.	1
3) Utilizes the tools and techniques essential for visual communication design within the context of the New Media environment.
3) Understands the principles of design aesthetics.	2
4) Adheres to professional and ethical responsibility values.
4) Applies scientific research and development studies to enhance visual communication design applications.
4) Describes emerging technologies in New Media.
5) Understands the intricate designs of cultures and nations from scientific, social, economic, legal, and political perspectives.
5) Utilizes the computer programs essential to the field.	3
5) Identifies the universal and social impacts of professional studies related to the field and legal issues.
6) Applies their knowledge of occupational health and safety to their specific field.
6) Analyzes, compares, and applies multidimensional design through individual and collective studies in alignment with identified needs.	3
6) Defines national and international ethical guidelines, legislation, and quality standards within the field of visual communication design.
7) Possesses knowledge of utilizing audiovisual and multimedia techniques employed in visual communication design.	2
8) Differentiates the characteristics of works created in the field of visual communication.	2

Course Teaching, Learning Methods

Q & A
Case Problem Solving/ Drama- Role/ Case Management
Laboratory
Quantitative Problem Solving
Fieldwork
Group Study / Assignment
Individual Assignment
WEB-based Learning
Internship
Practice in Field
Project Preparation
Report Writing
Seminar
Supervision
Social Activity
Occupational Activity
Occupational Trip
Application (Modelling, Design, Model, Simulation, Experiment et.)
Reading
Thesis Preparation
Field Study
Student Club and Council Activities
Other
Logbook
Interview and Oral Conversation
Research
Watching a movie
Bibliography preparation
Oral, inscribed and visual knowledge production
Taking photographs
Sketching
Mapping and marking
Reading maps
Copying textures
Creating a library of materials
Presentation

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Practice Exam		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Special Course Internship (Work Placement)		% 0
Field Study		% 0
Article Critical		% 0
Article Writing		% 0
Module Group Study		% 0
Brainstorming		% 0
Role Playing + Dramatizing		% 0
Out of Class Study		% 0
Preliminary Work, Reinforcement		% 0
Application Repetition etc.		% 0
Homework (reading, writing, watching movies, etc.)		% 0
Project Preparation + Presentation		% 0
Report Preparation + Presentation		% 0
Presentation / Seminar Preparation + Presenting		% 0
Oral examination		% 0
Midterms	1	% 40
Final	1	% 60
Practical Final		% 0
Report Submission		% 0
Bütünleme		% 0
Bütünleme Pratik		% 0
Kanaat Notu		% 0
Committee		% 0
Yazma Ödev Dosyası		% 0
Portfolio		% 0
Take-Home Exam		% 0
Logbook		% 0
Participation		% 0
Discussion		% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Calculation of Workload and ECTS Credits

Activities	Number of Activities	Workload
Course Hours	14	42
Laboratory
Application
Practice Exam
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Article Critical
Article Writing
Module Group Study
Brainstorming
Role Playing + Dramatizing
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.)	14	42
Homework (reading, writing, watching movies, etc.)	3	6
Project Preparation + Presentation	2	10
Report Preparation + Presentation
Presentation / Seminar Preparation + Presenting
Oral examination
Preparing for Midterm Exams
MIDTERM EXAM (Visa)	1	10
Preparing for the General Exam
GENERAL EXAM (Final)	1	10
Participation
Discussion
Portfolio
Take-Home Exam
Logbook
Total Workload		120
ECTS (30 saat = 1 AKTS )		4