| HAIR CARE AND BEAUTY SERVICES | |||||
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| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | IKU-G-312 | ||||||||
| Course Title: | Behavioral Marketing | ||||||||
| Course Semester: | 4. Semester / Spring | ||||||||
| Course Credits: |
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| Language of instruction: | TR | ||||||||
| Prerequisite of the course: | No | ||||||||
| Type of course: | Non-Departmental Elective | ||||||||
| Level of course: |
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| Course Lecturer(s): | Lecturer Aslı Erdoğdu |
| Course Objectives: | The main purpose of this course is to investigate all aspects of consumer behavior. |
| Course Objective: | To be able to look at the topics covered in this course critically and creatively. |
| Mode of Delivery: | E-Learning |
| Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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1) Can express concepts related to marketing, the effects of marketing on consumer purchasing decisions. |
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| Skills (Describe as Cognitive and/or Practical Skills.) | ||
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1) Understand and evaluate the nature of consumers' evaluation and decision-making processes. |
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| Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
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1) 1. They understand that psychology is present on the marketing options of products.
2. They can explain the basic principles and theories of consumer psychology.
3. Basic changes and analyses can be made under the consumer's decision-making process. |
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| Week | Subject | ||
| 1) | Consumer Behavior and Marketing | ||
| 2) | Needs and Consumption | ||
| 3) | Consumer Behavior Models | ||
| 4) | Learning and Memory | ||
| 5) | Motivation and Involvement | ||
| 6) | Decision Making and Purchasing | ||
| 7) | General Assessment | ||
| 8) | Mid-term Exam | ||
| 9) | Perception and Sensation | ||
| 10) | Attitude and Attitude Processes | ||
| 11) | Personality and Self | ||
| 12) | Culture | ||
| 13) | Values and Lifestyle | ||
| 14) | Social Classes and Groups | ||
| 15) | General Assessment | ||
| 16) | Final | ||
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| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Ders Öğrenme Kazanımları | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||||||||
| 1) Knows skin types and structures. | ||||||||||||||||||||
| 2) Knows the hygiene steps to be followed before and after all procedures. | ||||||||||||||||||||
| 3) Knows the legal regulations and regulations in force in the hair care and beauty services industry. | ||||||||||||||||||||
| 4) She/He has professional knowledge of anatomy and physiology. | ||||||||||||||||||||
| 5) Knows cosmetic products. | ||||||||||||||||||||
| 6) Knows the points to be considered in epilation application. | ||||||||||||||||||||
| 7) Knows basic make-up application. | ||||||||||||||||||||
| 8) She/He has basic knowledge about the field of "Permanent Make-up". | ||||||||||||||||||||
| 9) She/He has basic knowledge about the field of "Stage and Lens Make-up". | ||||||||||||||||||||
| 10) With the theoretical and practical courses she/he takes, she/he can determine her skin type and care practices by performing skin analysis. | ||||||||||||||||||||
| 11) Can care for hands, feet and nails. | ||||||||||||||||||||
| 12) Can do body and skin care. | ||||||||||||||||||||
| 13) Can apply Basic Makeup. | ||||||||||||||||||||
| 14) Can apply massage techniques. | ||||||||||||||||||||
| 15) Can communicate effectively with customers and colleagues. | ||||||||||||||||||||
| 16) By improving the perception of aesthetics and beauty, one can apply new hair cutting techniques and make-up techniques. | ||||||||||||||||||||
| 17) Knows the holistic approach to the concept of beauty. | ||||||||||||||||||||
| 18) Can be a business manager in the hair care and beauty services industry. | ||||||||||||||||||||
| 19) It can save its customers from mediocrity by bringing unique innovations in image and style creation. | ||||||||||||||||||||
| 20) Can do personalized haircuts and coloring. | ||||||||||||||||||||
| Q & A | |
| Case Problem Solving/ Drama- Role/ Case Management | |
| Laboratory | |
| Quantitative Problem Solving | |
| Fieldwork | |
| Group Study / Assignment | |
| Individual Assignment | |
| WEB-based Learning | |
| Internship | |
| Practice in Field | |
| Project Preparation | |
| Report Writing | |
| Seminar | |
| Supervision | |
| Social Activity | |
| Occupational Activity | |
| Occupational Trip | |
| Application (Modelling, Design, Model, Simulation, Experiment et.) | |
| Reading | |
| Thesis Preparation | |
| Field Study | |
| Student Club and Council Activities | |
| Other | |
| Logbook | |
| Interview and Oral Conversation | |
| Research | |
| Watching a movie | |
| Bibliography preparation | |
| Oral, inscribed and visual knowledge production | |
| Taking photographs | |
| Sketching | |
| Mapping and marking | |
| Reading maps | |
| Copying textures | |
| Creating a library of materials | |
| Presentation |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Practice Exam | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Field Study | % 0 | |
| Article Critical | % 0 | |
| Article Writing | % 0 | |
| Module Group Study | % 0 | |
| Brainstorming | % 0 | |
| Role Playing + Dramatizing | % 0 | |
| Out of Class Study | % 0 | |
| Preliminary Work, Reinforcement | % 0 | |
| Application Repetition etc. | % 0 | |
| Homework (reading, writing, watching movies, etc.) | % 0 | |
| Project Preparation + Presentation | % 0 | |
| Report Preparation + Presentation | % 0 | |
| Presentation / Seminar Preparation + Presenting | % 0 | |
| Oral examination | % 0 | |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| Practical Final | % 0 | |
| Report Submission | % 0 | |
| Bütünleme | % 0 | |
| Bütünleme Pratik | % 0 | |
| Kanaat Notu | % 0 | |
| Committee | % 0 | |
| Yazma Ödev Dosyası | % 0 | |
| Portfolio | % 0 | |
| Take-Home Exam | % 0 | |
| Logbook | % 0 | |
| Participation | % 0 | |
| Discussion | % 0 | |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 32 |
| Laboratory | ||
| Application | ||
| Practice Exam | ||
| Special Course Internship (Work Placement) | ||
| Field Work | ||
| Study Hours Out of Class | ||
| Article Critical | ||
| Article Writing | ||
| Module Group Study | ||
| Brainstorming | ||
| Role Playing + Dramatizing | ||
| Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
| Homework (reading, writing, watching movies, etc.) | ||
| Project Preparation + Presentation | ||
| Report Preparation + Presentation | ||
| Presentation / Seminar Preparation + Presenting | ||
| Oral examination | ||
| Preparing for Midterm Exams | 1 | 2 |
| MIDTERM EXAM (Visa) | 1 | 2 |
| Preparing for the General Exam | 1 | 2 |
| GENERAL EXAM (Final) | 1 | 2 |
| Participation | 16 | 32 |
| Discussion | 16 | 32 |
| Portfolio | ||
| Take-Home Exam | ||
| Logbook | ||
| Total Workload | 104 | |
| ECTS (30 saat = 1 AKTS ) | 3 | |