SOCIAL SERVICE | |||||
---|---|---|---|---|---|
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-G-312 | ||||||||
Course Title: | Behavioral Marketing | ||||||||
Course Semester: | 8. Semester / Spring | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
|
||||||||
Course Lecturer(s): | Aslı Erdoğdu |
Course Objectives: | The main purpose of this course is to investigate all aspects of consumer behavior. |
Course Objective: | To be able to look at the topics covered in this course critically and creatively. |
Mode of Delivery: | E-Learning |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Can express concepts related to marketing, the effects of marketing on consumer purchasing decisions. |
||
Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Understand and evaluate the nature of consumers' evaluation and decision-making processes. |
||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Consumer Behavior and Marketing | ||
2) | Needs and Consumption | ||
3) | Consumer Behavior Models | ||
4) | Learning and Memory | ||
5) | Motivation and Involvement | ||
6) | Decision Making and Purchasing | ||
7) | General Assessment | ||
8) | Mid-term Exam | ||
9) | Perception and Sensation | ||
10) | Attitude and Attitude Processes | ||
11) | Personality and Self | ||
12) | Culture | ||
13) | Values and Lifestyle | ||
14) | Social Classes and Groups | ||
15) | General Assessment | ||
16) | Final | ||
|
No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
|||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||||||
1) Has knowledge of the basic concepts and theories of Social Work and its historical development process. | |||||||||||||||||||
2) Has knowledge of social problems and social work practice areas. | |||||||||||||||||||
3) Has knowledge about human rights and freedoms. | |||||||||||||||||||
4) Has knowledge of legislation, professional ethics, principles and values. | |||||||||||||||||||
5) Has knowledge of management and management processes related to the field of social work in human service organizations and public institutions. | |||||||||||||||||||
6) Has the ability to write, report and record activities regarding social work practices, social review, evaluation, planning, summarization, etc. | |||||||||||||||||||
7) Has the ability to analyze, synthesize and think critically. | |||||||||||||||||||
8) In social work practices, he/she carries out his/her intervention independently by using her knowledge. | |||||||||||||||||||
9) Takes responsibility individually and as a team member in social work practices. | |||||||||||||||||||
10) Identifies and fulfills the learning requirements in the field. | |||||||||||||||||||
11) Follows the changes and developments in the field and communicates with colleagues with the knowledge of a foreign language that can be used in the international environment. | |||||||||||||||||||
12) Has professional observation and professional interview skills in social work practices. | |||||||||||||||||||
13) Informs individuals, families, groups, communities and institutions in social work practices. | |||||||||||||||||||
14) Communicates effectively with client systems and uses communication tools in the process of social work practices. | |||||||||||||||||||
15) In social work practices, he/she organizes and implements projects and activities by considering social responsibility awareness. | |||||||||||||||||||
16) Has the ability to understand and apply the value basis of social work, ethical principles and standards. | |||||||||||||||||||
17) In social work practices, he/she decides and acts with a social justice and rights-based approach in accordance with the relevant legislation, professional ethics, norms and standards. | |||||||||||||||||||
18) Sosyal hizmetler uygulamalarında, sosyal politikaları hayata geçirir. | |||||||||||||||||||
19) He/She acts with the awareness of the effect of the social and cultural environment on human behavior in his/her practices in the fields of social work. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 32 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 1 | 2 |
MIDTERM EXAM (Visa) | 1 | 2 |
Preparing for the General Exam | 1 | 2 |
GENERAL EXAM (Final) | 1 | 2 |
Participation | 16 | 32 |
Discussion | 16 | 32 |
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 104 | |
ECTS (30 saat = 1 AKTS ) | 3 |