PSYCHOLOGY (ENGLISH) | |||||
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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | IKU-G-312 | ||||||||
Course Title: | Behavioral Marketing | ||||||||
Course Semester: | 7. Semester / Fall | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Prerequisite of the course: | No | ||||||||
Type of course: | Non-Departmental Elective | ||||||||
Level of course: |
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Course Lecturer(s): | Aslı Erdoğdu |
Course Objectives: | The main purpose of this course is to investigate all aspects of consumer behavior. |
Course Objective: | To be able to look at the topics covered in this course critically and creatively. |
Mode of Delivery: | E-Learning |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Can express concepts related to marketing, the effects of marketing on consumer purchasing decisions. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Understand and evaluate the nature of consumers' evaluation and decision-making processes. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
1) | Consumer Behavior and Marketing | ||
2) | Needs and Consumption | ||
3) | Consumer Behavior Models | ||
4) | Learning and Memory | ||
5) | Motivation and Involvement | ||
6) | Decision Making and Purchasing | ||
7) | General Assessment | ||
8) | Mid-term Exam | ||
9) | Perception and Sensation | ||
10) | Attitude and Attitude Processes | ||
11) | Personality and Self | ||
12) | Culture | ||
13) | Values and Lifestyle | ||
14) | Social Classes and Groups | ||
15) | General Assessment | ||
16) | Final | ||
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No Effect | 1 Lowest | 2 Average | 3 Highest |
Ders Öğrenme Kazanımları | 1 |
2 |
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Program Outcomes | ||||||||||||
1) Absorbs concepts related to all sub-fields of psychology (Clinical Psychology, Developmental Psychology, Industrial-Organizational Psychology, Health Psychology, Forensic Psychology, Learning Psychology, Social Psychology, Neuropsychology, Sports Psychology, etc.). | ||||||||||||
2) Explains the theories of psychology and human behavior based on theoretical foundations. | ||||||||||||
3) Explains the substructures of human and animal cognitive processes in the nervous system. | ||||||||||||
4) Conducts independent research within the framework of scientific principles. | ||||||||||||
5) Examines the emergence of psychology as a discipline, its development, and the process of decomposition into sub-fields in a historical perspective. | ||||||||||||
6) Applies the basic principles of psychological assessment. | ||||||||||||
7) Comprehends the cognitive, emotional and behavioral characteristics of people in working life. | ||||||||||||
8) Conducts scientific research for problems related to the subjects he/she is interested in. | ||||||||||||
9) Applies group dynamics and techniques that form the basis of the human-to-human communication process. | ||||||||||||
10) Learns contemporary information-processing and professional devices. | ||||||||||||
11) Evaluates human behavior in society in both ordinary and extraordinary situations. | ||||||||||||
12) Transforms the basic ethics, principles, values and rules of psychology into behavior. |
Q & A | |
Case Problem Solving/ Drama- Role/ Case Management | |
Laboratory | |
Quantitative Problem Solving | |
Fieldwork | |
Group Study / Assignment | |
Individual Assignment | |
WEB-based Learning | |
Internship | |
Practice in Field | |
Project Preparation | |
Report Writing | |
Seminar | |
Supervision | |
Social Activity | |
Occupational Activity | |
Occupational Trip | |
Application (Modelling, Design, Model, Simulation, Experiment et.) | |
Reading | |
Thesis Preparation | |
Field Study | |
Student Club and Council Activities | |
Other | |
Logbook | |
Interview and Oral Conversation | |
Research | |
Watching a movie | |
Bibliography preparation | |
Oral, inscribed and visual knowledge production | |
Taking photographs | |
Sketching | |
Mapping and marking | |
Reading maps | |
Copying textures | |
Creating a library of materials | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Practice Exam | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Field Study | % 0 | |
Article Critical | % 0 | |
Article Writing | % 0 | |
Module Group Study | % 0 | |
Brainstorming | % 0 | |
Role Playing + Dramatizing | % 0 | |
Out of Class Study | % 0 | |
Preliminary Work, Reinforcement | % 0 | |
Application Repetition etc. | % 0 | |
Homework (reading, writing, watching movies, etc.) | % 0 | |
Project Preparation + Presentation | % 0 | |
Report Preparation + Presentation | % 0 | |
Presentation / Seminar Preparation + Presenting | % 0 | |
Oral examination | % 0 | |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
Report Submission | % 0 | |
Bütünleme | % 0 | |
Kanaat Notu | % 0 | |
Committee | % 0 | |
Yazma Ödev Dosyası | % 0 | |
Portfolio | % 0 | |
Take-Home Exam | % 0 | |
Logbook | % 0 | |
Discussion | % 0 | |
Participation | % 0 | |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 32 |
Laboratory | ||
Application | ||
Practice Exam | ||
Special Course Internship (Work Placement) | ||
Field Work | ||
Study Hours Out of Class | ||
Article Critical | ||
Article Writing | ||
Module Group Study | ||
Brainstorming | ||
Role Playing + Dramatizing | ||
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) | ||
Homework (reading, writing, watching movies, etc.) | ||
Project Preparation + Presentation | ||
Report Preparation + Presentation | ||
Presentation / Seminar Preparation + Presenting | ||
Oral examination | ||
Preparing for Midterm Exams | 1 | 2 |
MIDTERM EXAM (Visa) | 1 | 2 |
Preparing for the General Exam | 1 | 2 |
GENERAL EXAM (Final) | 1 | 2 |
Participation | 16 | 32 |
Discussion | 16 | 32 |
Portfolio | ||
Take-Home Exam | ||
Logbook | ||
Total Workload | 104 | |
ECTS (30 saat = 1 AKTS ) | 3 |