Week |
Subject |
Related Preparation |
Pekiştirme |
1) |
Consumer Behavior and Marketing |
2) |
Needs and Consumption |
3) |
Consumer Behavior Models |
4) |
Learning and Memory |
5) |
Motivation and Involvement |
6) |
Decision Making and Purchasing |
7) |
General Assessment |
8) |
Mid-term Exam |
9) |
Perception and Sensation |
10) |
Attitude and Attitude Processes |
11) |
Personality and Self |
12) |
Culture |
13) |
Values and Lifestyle |
14) |
Social Classes and Groups |
15) |
General Assessment |
16) |
Final |
References: |
Leon G. Schiffman ve Leslie Lazar Kanuk (2007), Consumer Behavior, Pearson Prentice Hall.
William D. Wells ve David Prensky, Consumer Behavior, John Wiley&Sons, Inc. |
|
Q & A |
|
Case Problem Solving/ Drama- Role/ Case Management |
|
Laboratory |
|
Quantitative Problem Solving |
|
Fieldwork |
|
Group Study / Assignment |
|
Individual Assignment |
|
WEB-based Learning |
|
Internship |
|
Practice in Field |
|
Project Preparation |
|
Report Writing |
|
Seminar |
|
Supervision |
|
Social Activity |
|
Occupational Activity |
|
Occupational Trip |
|
Application (Modelling, Design, Model, Simulation, Experiment et.) |
|
Reading |
|
Thesis Preparation |
|
Field Study |
|
Student Club and Council Activities |
|
Other |
|
Logbook |
|
Interview and Oral Conversation |
|
Research |
|
Watching a movie |
|
Bibliography preparation |
|
Oral, inscribed and visual knowledge production |
|
Taking photographs |
|
Sketching |
|
Mapping and marking |
|
Reading maps |
|
Copying textures |
|
Creating a library of materials |
|
Presentation |
|
Semester Requirements |
Number of Activities |
Level of Contribution |
Attendance |
|
% 0 |
Laboratory |
|
% 0 |
Application |
|
% 0 |
Practice Exam |
|
% 0 |
Quizzes |
|
% 0 |
Homework Assignments |
|
% 0 |
Presentation |
|
% 0 |
Project |
|
% 0 |
Special Course Internship (Work Placement) |
|
% 0 |
Field Study |
|
% 0 |
Article Critical |
|
% 0 |
Article Writing |
|
% 0 |
Module Group Study |
|
% 0 |
Brainstorming |
|
% 0 |
Role Playing + Dramatizing |
|
% 0 |
Out of Class Study |
|
% 0 |
Preliminary Work, Reinforcement |
|
% 0 |
Application Repetition etc. |
|
% 0 |
Homework (reading, writing, watching movies, etc.) |
|
% 0 |
Project Preparation + Presentation |
|
% 0 |
Report Preparation + Presentation |
|
% 0 |
Presentation / Seminar Preparation + Presenting |
|
% 0 |
Oral examination |
|
% 0 |
Midterms |
1 |
% 40 |
Final |
1 |
% 60 |
Report Submission |
|
% 0 |
Bütünleme |
|
% 0 |
Kanaat Notu |
|
% 0 |
Committee |
|
% 0 |
Yazma Ödev Dosyası |
|
% 0 |
Portfolio |
|
% 0 |
Take-Home Exam |
|
% 0 |
Logbook
|
|
% 0 |
Discussion |
|
% 0 |
Participation |
|
% 0 |
total |
% 100 |
PERCENTAGE OF SEMESTER WORK |
|
% 40 |
PERCENTAGE OF FINAL WORK |
|
% 60 |
total |
% 100 |
Activities |
Number of Activities |
Workload |
Course Hours |
16 |
32 |
Laboratory |
|
|
Application |
|
|
Practice Exam |
|
|
Special Course Internship (Work Placement) |
|
|
Field Work |
|
|
Study Hours Out of Class |
|
|
Article Critical |
|
|
Article Writing |
|
|
Module Group Study |
|
|
Brainstorming |
|
|
Role Playing + Dramatizing |
|
|
Out-of-Class Study (Pre-study, Reinforcement, Practice Review, etc.) |
|
|
Homework (reading, writing, watching movies, etc.) |
|
|
Project Preparation + Presentation |
|
|
Report Preparation + Presentation |
|
|
Presentation / Seminar Preparation + Presenting |
|
|
Oral examination |
|
|
Preparing for Midterm Exams |
1 |
2 |
MIDTERM EXAM (Visa) |
1 |
2 |
Preparing for the General Exam |
1 |
2 |
GENERAL EXAM (Final) |
1 |
2 |
Participation |
16 |
32 |
Discussion |
16 |
32 |
Portfolio |
|
|
Take-Home Exam |
|
|
Logbook
|
|
|
Total Workload |
104 |
ECTS (30 saat = 1 AKTS ) |
3 |